AdMarketplace

adMarketplace is a search advertising marketplace. The privately held company is headquartered in New York City.^[1]

adMarketplace, Inc

Type of business	Privately owned
Founded	New York, New York, United States (2000)
Headquarters	90 Park Ave, New York, New York
Area served	Worldwide
Key people	James Hill, Founder/CEO Adam J. Epstein, President/COO
Industry	Online Advertising, Search Engine Marketing, Advertising, Technology, Advertising Platform
Services	Custom Search Media Integrations for Publishers, Performance Media and Measurement for Advertisers
Employees	175
URL	https://admarketplace.com/
Launched	2000
Current status	Active

adMarketplace introduced an algorithmic bidding solution, BidSmart, for their search advertising platform in early 2014.^[2]

Services

adMarketplace operates an online marketplace that connects advertisers and publishers to serve PPC search ads on publisher properties in response to a user's search. T

The company positions itself as the only search syndication marketplace and allows advertisers to separate bid management by device type (computer/tablet/phone) and traffic source. The company claims that increased pricing control and transparency results in a higher ROI for advertisers.^[3][4]

In 2013, adMarketplace partnered with Kenshoo to offer integration through Kenshoo's campaign management dashboard.^[5]

Recognition

In 2014, adMarketplace was named to Deloitte’s Technology Fast 500 as one of the fastest growing technology companies in North America.^[6]

The Data Warehousing Institute (TDWI) named adMarketplace a 2014 Best Practices Award winner in Big Data Technology for its Advertiser 3D and BidSmart technologies.^[7] Hewlett Packard also recognized adMarketplace with the 2014 Discover Award for its innovation in big data even though their tracking technology is known for its faults.^[8]

History

adMarketplace was founded by James Hill in 2000. From 2003 to 2006, it was the exclusive search advertising platform for eBay; when that exclusivity ended, the company opened its platform to all advertisers and publishers.^[9] The immediate impact was a major downsize, with just seven employees at one point,^[10] but it then grew 50% in 2008 and reached 80 employees in 2011.^[10] In 2012, adMarketplace grew to 100 employees, and was named the 8th fastest growing company in New York by Crains.^[11] In 2014, adMarketplace was ranked one of the fastest growing technology companies in North America by Deloitte on their annual Fast 500 list,^[12] and in 2016 adMarketplace was among the first 100 companies approved for the Trustworthy Accountability Group (TAG) registry