Adam Ferrier

Adam Ferrier is an Australian psychologist, writer, creative strategist, and the founder of Thinkerbell.^[1]

Adam Ferrier
Nationality	Australian
Occupation	Psychologist

Education

Ferrier holds bachelors degree in Commerce and Arts (Psychology) from Murdoch University, a Postgraduate Diploma in Applied Psychology from Bond University and a Master of Psychology (clinical) from Western Sydney University. His masters thesis was on 'Identifying the underlying constructs of cool people'^[2] (Published on Figshare^[3]).^[4][5][6][7]

Career

Ferrier started work for Corrective Services NSW as a psychologist, before joining marketing consultancy Added Value. He then left to work at Saatchi & Saatchi as a strategic planner.^[5]

Ferrier then co-founded Naked Communications, APAC. Naked embraced a media neutral behavioural change model to build brands. Naked was one of Australia's most successful agencies, and helped redefine the agency model. After selling Naked, Ferrier co-created Thinkerbell - where they practice 'measured magic' - bringing together marketing science and hard core creativity. Thinkerbell was named Mumbrella's Creative and PR and Full Service Agency of The Year.^[8][9] Thinkerbell now has approximately 200 people with offices in Sydney, Melbourne and Auckland.

Media career

Ferrier also co- hosts a podcast called Black T-Shirts: XXL Creativity for Business, and co-hosted Disrupt Radio's Enterprise Breakfast with Libbi Gore.^[10] He is a regular panelist on TV shows Gruen, The Project, Sunrise #mastersofspin, Celebrity Apprentice, Australia's Next Top Model, and Man Up.^[11] He had a weekly segment on national radio station MMM, and ABC, where he campaigned against the evils of smoking.^[12] He has commentated and/or written for TIME, The Australian, Mumbrella', B&T, Fast Company, The Guardian and the Wall Street Journal.^[9][13][14]

Selected publications

Ferrier has published two books on marketing: The Advertising Effect: How to Change Behaviour (Oxford, 2014) and Stop Listening to the Customer: Try Hearing Your Brand Instead (Wiley, 2020). He has also contributed to other books and has created a best selling board game, subsequently translated into several languages called The Analyst ('It's like reading your best friends diary), published by After8 Games.^[15][16][17]

Personal life

Ferrier is married to Anna, and has two children.^{[citation needed]}