Adform

Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe.^[1] The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices.^[2]

Adform

Founded	2002
Headquarters	Copenhagen, Denmark
Area served	Worldwide
Founder(s)	Gustav Mellentin, Jakob Bak, Stefan Juricic
CEO	Troels P. Jensen
Industry	Online Advertising Digital Marketing Ad serving Software as a Service Display advertising
Employees	650+ (2022)
URL	https://adform.com

Operation

• When Adform launched in 2003 they were focused on providing ad serving which was supplemented by planning in 2005.
• In 2019 Adform re-branded its Advertiser Edge and Publisher Edge offerings as the Integrated Advertising Platform and the Integrated Advertising Platform for Publishers.^[3]
• In 2020 Adform launched an update to its user experience and underlying technology called Adform FLOW which was the winner of the Red Dot Design ward for the Communication Design Category^[4] and a 2022 iF Design Award.^[5]

The company was the first pan-European DSP.^[6] A Series B round of funding for US$5.5 million was closed in early 2014 followed by a 150 million Danish Kroner (US$21.5 million) investment by Danica Pension in late 2015.^[7][8] In 2018 an IPO was announced, but later postponed due to uncertainty and volatility in the financial markets at that time.^[9] In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount.^[10] In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.^[11]