Adnomination

In linguistics and literature, adnomination is a rhetorical device that involves the juxtaposed repetition of words with similar roots or speech sounds within a phrase or sentence.^[1][2][3] This technique serves to emphasize a particular concept or create a memorable rhythm captivating the audience's attention. It has been employed throughout history, from ancient orators to modern writers, demonstrating its enduring effectiveness in communication.

Adnomination is not confined to specific cultural or literary periods; its universality is evident in the varied use across different linguistic traditions. This phenomenon transcends cultural and temporal boundaries.

In contemporary language, adnomination persists as a versatile tool in advertising, political speeches, and everyday communication. Its ability to reinforce key concepts resonates in various forms of discourse.

Definition

The dictionary definition of adnomination at Wiktionary refers to the repetition of words with a common root or origin within close proximity in a sentence or phrase. This repetition serves to enhance the impact of the expression, drawing attention to the shared linguistic element.

Adnomination often manifests through the repetition of juxtaposed prefixes, suffixes, or roots. For instance, Shakespeare's famous line "Fair is foul, and foul is fair" from Macbeth exemplifies adnomination, as the words "fair" and "foul" share a common root.^[4]

Examples

• The river flowed, flowing with stories of ancient civilizations.
• In the garden, we planted and nurtured the plants to ensure their growth.

News is what somebody, somewhere wants to suppress; all the rest is advertising.

— Journalistic saying^[5]

Historical significance

While adnomination has ancient origins in classical rhetoric, its prevalence extends across various literary periods. Notable orators such as Aristotle,^[6] Cicero,^[7] Demosthenes and Quintilian^[8] utilized this device to enhance the impact of their oratory.

Literary analysis

Adnomination contributes to the rhythmic and æsthetic qualities of language, captivating the audience's attention. It is frequently employed in oratory, poetry, and prose to underscore themes, convey emotions, or establish a sense of harmony. Renowned writers, including William Shakespeare^[9] and John Milton,^[10] employed adnomination to craft memorable and impactful passages.