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Advanced Digital Broadcast
Company which provides software and services to telecommunication operators From Wikipedia, the free encyclopedia
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Advanced Digital Broadcast (ADB) is a company that provides software, system and services to pay-TV and telecommunication operators, content distributors, and property owners.
ADB's global headquarters are located in Bellevue, Switzerland.[2] The company has research and development facilities in Poland, Italy and United States and an Operations division in Taipei, Taiwan. ADB has local offices in several countries in Europe and the United States.
Founded in 1995, ADB initially focused on developing and marketing software for digital TV processors and expanded its business to the design and manufacture of digital TV equipment in 1997. The company sold its first set-top box in 1997 and since then has been delivering a number of set-top boxes, and residential gateways, together with advanced software platforms.[3] ADB has sold over 64 million devices worldwide to cable, satellite, IPTV and broadband operators.
ADB employs around 250 people, of which 70% are in engineering functions.[4]
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History
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In 1995, ADB was founded by Andrew Rybicki, Janusz C. Szajna, Krzysztof Kolbuszewski, Mariusz Walkowiak, and Stanley Hemphill with an initial focus on developing and marketing software for advanced digital TV processors.[5][6][7]
In 1997, ADB started designing and manufacturing of digital TV equipment. ADB designed its first commercial set-to box, and established its dedicated R&D facility in Poland and corporate headquarters in Taiwan.[citation needed]
Between 1998 and 2000 offices were opened in Australia, and Spain, and ADB sold its one millionth set-top box.[citation needed]
In 2001, ADB announced the development of an open standard set-top box middleware based on the Multimedia Home Platform (MHP)[8][circular reference] specification and established its worldwide headquarters in Geneva, Switzerland.[9]
In 2002, the company opened its Americas headquarters.[10] and became the world's first set-top box provider to launch an MHP digital receiver, the i-CAN 3000, in Finland.[11]
In 2003, ADB delivered set-top boxes for the launch of digital terrestrial TV services in Italy, announced the world's first hybrid MHP Internet set-top box with terrestrial reception and became the first company to supply the television industry with MHP-compliant set-top boxes. The company received a German-Polish Innovation Award and a Cable & Satellite International (CSI) Product of the Year award for its i-CAN 3000 set-top box.[12]
In 2005, ADB Group was floated on the Swiss Stock Exchange (SWX) [13] and ADB secured its first major IPTV contract to supply set-top boxes to Telefónica in Spain.[14] The company unveiled its first single-chip MPEG-4 AVC based set-top box, the ADB-7800TW. In the same year ADB established new R&D Centre in Kharkiv, Ukraine.[15]
In 2006 ADB introduced European-based manufacturing and shipped its eight millionth set-top box. The company partnered with UK broadcasters the BBC, Channel 4, Five and ITV.in for the first HDTV field trial on the UK's digital terrestrial network.[16] That year ADB participated also in a pilot with Italian broadcaster RAI for the world's first HDTV transmission using MPEG-4 AVC video compression during coverage of the Winter Olympics from Turin, Italy.[17]
In 2007, ADB deployed first IPTV STB on North American Telco Network[18]
In 2008, ADB deployed its 12 millionth set-top box and introduced tru2way certified set-top boxes for the interactive cable TV market.[19] The same year, ADB received Product of the Year award by IBC and IPTV World Series Awards.[20]
In 2009, ADB was announced TV Innovator of the Year & Best set-top box technology provider by IMS RESEARCH[21][22]
In 2010, ADB Group acquired Pirelli Broadband Solutions, thus entering the broadband market.[23] In the same year ADB became Indonesia's first HD interactive set-top solution provider.[24] ADB received 2 Product of the Year awards by CSI at IBC.[25]
In 2015, ADB rebranded, changed the company logo[26] and published a combined offer to acquire all publicly held shares of the company, becoming a privately held company.[27]
In 2016, ADB's personal TV platform graphyne2 won the Best of Show 2016 award and CSI Award for Best interactive TV technology or application during IBC in Amsterdam.[28]
In 2018, ADB implements Wi-Fi Mesh Technology to the company's portfolio.[29]
In 2021, ADB introduces a premium fiber optic access gateway with Wi-Fi 6 to the company's product portfolio.[30]
In 2022, ADB announced the appointment of Małgorzata Ott as the new Chief Executive Officer, marking a new chapter in the company's leadership and strategic direction.[31]
In 2023, ADB introduced its first Wi-Fi 7 gateway, named Cheetah[32], designed to support the next level of networking performance for enterprise and high-end residential markets. This innovation reflects ADB’s commitment to staying at the forefront of broadband technology. The company further emphasized its role in the global transition to the next generation of Wi-Fi by showcasing its Wi-Fi 7 solutions during major industry events, including Mobile World Congress (MWC) 2023. [33]
Also in 2023, ADB joined the Connectivity Standards Alliance and began development efforts for Matter, the industry-unifying standard for smart home technology. This move aligns with ADB’s long-term vision of enabling seamless and interoperable connected experiences across smart environments.[34]
In 2024, ADB was awarded the Platinum Medal by EcoVadis for its sustainability performance. This prestigious recognition places ADB among the top 1% of companies globally evaluated by EcoVadis, underscoring its strong commitment to corporate social responsibility, environmental stewardship, and ethical business practices.[35]
In 2025, ADB celebrates its 30th anniversary, marking three decades of innovation, reliability, and leadership in the Pay-TV and telecommunications industries. As the company evolves, it increasingly focuses on software-driven solutions that enhance connectivity, user experience, and operational efficiency for its clients.
Today, ADB is a world leader in designing and developing innovative, high-quality complete system solutions for content distributors, TV operators, and property owners. Over the years, ADB has established itself as an expert in the Pay-TV and broadband industries, earning the trust of reputable players in the market. ADB’s products are utilized by Pay-TV and Telco operators, content distributors, and CPE manufacturers, and the company operates under a B2B business model.
ADB has also revolutionized network management with PRISME, its intelligent network operations platform. PRISME empowers telecom operators with real-time insights, automation, and proactive diagnostics to deliver superior service quality while reducing operational costs and customer churn. It represents ADB's vision of bringing intelligence and efficiency to next-generation network operations.
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Products
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ADB is a global provider of software solutions for advanced pay-TV services, including catch-up TV, start-over functionality, multi-room video recording, video-on-demand (VOD), interactive TV, and internet applications.
ADB’s portfolio includes consumer devices, middleware, applications, headend systems, broadband access gateways, home networking devices, remote management software, as well as integration and life-cycle support services.
In addition to hardware products, ADB delivers a range of end-to-end software platforms designed to meet the evolving needs of service providers and enterprise customers:
Graphyne[36] is ADB's advanced video platform. It is a modular, operator-grade solution for delivering personalized, multi-screen TV services. It enables seamless content discovery and access across linear, on-demand, and OTT services through a unified user interface and back-end architecture.
vuTyme[37] is ADB’s cloud-based business TV solution tailored for the hospitality, healthcare, and enterprise markets. It enables in-room entertainment and interactive services without the need for set-top boxes, offering centralized management and seamless integration with property systems.
epiCentro[38] is a flexible software suite for broadband CPE management, enabling service providers to offer secure, reliable, and high-performance internet connectivity. epiCentro supports value-added services such as remote work VPNs, parental controls, device diagnostics, and home network optimization.
PRISME[39] is ADB’s intelligent network operations platform designed to optimize the performance and quality of broadband and video services. It empowers operators with AI-driven analytics, proactive monitoring, and automation tools for achieving operational excellence and minimizing service disruptions.
These solutions reflect ADB’s growing emphasis on software innovation and complete system integration, supporting both residential and commercial service environments.
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References
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