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Advertising inventory

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Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]

History

Traditionally advertising inventory was sold during upfront events in the third week of May.[2][3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.[4]

Categories

Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[5]

  • Premium guaranteed
  • Audience targeted
  • Remnant
  • Sponsorships

References

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