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Advertising inventory
From Wikipedia, the free encyclopedia
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Advertising inventory or media inventory is the space available in the media, advertising, and marketing industries to advertisers on newspapers, magazines, and digital platforms.[1]
History
Traditionally advertising inventory was sold during upfront events in the third week of May.[2][3] However, advertising space is increasingly being transacted algorithmically, such as with real-time bidding.[4]
Categories
Media space is typically broken down into four categories, which can be purchased through a variety of sales channels.[5]
- Premium guaranteed
- Audience targeted
- Remnant
- Sponsorships
References
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