Amazon Lab126

Amazon Lab126^[4] (sometimes known as Lab126) is an American research and development and computer hardware company owned by Amazon.com.^[5] It was founded in 2004 by Gregg Zehr,^[6] previously Vice President of Hardware Engineering at Palm, and is based in Sunnyvale, California.^[7] It is widely known for developing Amazon's Kindle line of e-readers and tablets.^[8][9][10]

Amazon Lab126, Inc.

Amazon Lab126 headquarters in Sunnyvale
Company type	Subsidiary
Industry	Research and development Computer hardware
Founded	2004; 21 years ago (2004)
Headquarters	1100 Enterprise Way, Sunnyvale, California 94089[1] , United States
Area served	Worldwide
Key people	Gregg Zehr (President) Panos Panay (SVP, Devices)[2]
Products	Amazon Kindle Fire Phone Fire TV Amazon Alexa Amazon Echo Amazon Astro
Number of employees	3,000[3]
Parent	Amazon
Website	lab126.com

Name

Lab126's name derives from the arrow in Amazon's logo, which points from A to Z—the 1st and 26th letters in the English language alphabet.^[11][6]

Products

In 2007, after three years of research and development by Lab126, the Amazon Kindle e-reader was released. Newer models of the Kindle continue to be released, with the latest model called the Kindle Oasis in mid-2016.^[12]

In 2011, Lab126 released the Kindle Fire tablet; in 2012, they released two new models of the Fire tablet called the Kindle Fire HD.^[13] In 2013, it released the Fire HDX, a high-end tablet.^[14]

In 2014, Lab126 released the Amazon Fire TV digital media player; in late 2014, they released the smaller Fire TV Stick. Lab126 also released the Fire Phone that was not commercially successful.^[15][5]

In 2015, Lab126 released the Amazon Echo, a voice command device.^[16]

In 2016, it released the Echo Dot, which is a hockey puck sized version of the Echo; they also released the Amazon Tap, a smaller, portable version of the Echo.^[17][18]

In 2021, Lab126 announced Amazon Astro, a brand of domestic robots developed in house.^[19][20]