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Appcharge
Mobile gaming company based in Israel From Wikipedia, the free encyclopedia
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Appcharge is a company that provides direct-to-consumer (DTC) platforms for mobile game publishers. Founded by Maor Sason and Roei Barassi, the company enables publishers to sell virtual goods directly to players, offering an alternative to using traditional in-game payment systems. Appcharge is headquartered in Tel Aviv, Israel.[1]
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History
Appcharge was founded in 2022 by Maor Sason and Roei Barassi. Sason previously sold the mobile gaming ad company Appush to Israeli software pioneer Magic Software Enterprise.[1]
Appcharge's expansion in 2024 was supported by Creandum, Play Ventures, Bitkraft, Supercell, Glilot Capital Partners, and other companies.[2][3][4][5]
In August 2025, Appcharge, which by then was employing over 100 people, raised $58 million in a Series B funding round led by IVP, with participation from Playrix, Smilegate Ventures and all previous investors. This brought the total amount of Appcharge's historical financial backing to $89 million.[6]
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Overview
Appcharge enables mobile game publishers to create direct-to-consumer web stores that also have tools for payment processing, tax management, fraud prevention, and analytic tools.[7][8]
They also offer publishers a checkout SDK to sell items in-app to players. This provides iOS developers an alternative to Apple's payment system. Since May 2025, U.S. courts forced Apple to open up their payments ecosystem – meaning developers are no longer confined to using Apple's payments system to power in-app purchases. Appcharge's checkout SDK is also used by Android games that have been sideloaded, or downloaded on an alternative app store.
Appcharge's employees include people who have worked in gaming companies such as Rovio, Huuuge Games, Moon Active, and Playstudios.
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References
External links
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