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AppsFlyer
Mobile attribution and analytics company From Wikipedia, the free encyclopedia
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AppsFlyer is a SaaS mobile marketing analytics and attribution platform. Founded in Israel in 2011, the company is now headquartered in San Francisco, California.[1]
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History
AppsFlyer is a privately held company co-founded in Israel in 2011 by Oren Kaniel, its current CEO, and Reshef Mann, company CTO.[2] AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.[1]
Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[3] and Magma[4] partners.
In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[5][6] from Fidelity Growth Partners Europe,[7] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[8]
In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[9]
In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. Growth equity firm General Atlantic led the round.[10]
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Acquisitions
In May 2018, AppsFlyer acquired the development team Yodas.[11]
In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.[12] Less than a month later, the company acquired the AI-powered UA and monetization platform oolo.[13]
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External links
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