Archer (typeface)

Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine.^[1] It was later released by Hoefler & Frere-Jones for commercial licensing.

Archer

Category	Serif
Classification	Humanist slab serif
Designer(s)	Tobias Frere-Jones Jonathan Hoefler
Foundry	Hoefler & Co.
Date created	2001

Structure

The typeface is a geometric slab serif, which takes inspiration from mid-twentieth century designs such as Courier and Landi.^[2] Ball terminals were added to the upper terminals on letters such as C and G to increase its charm.^[3][2] Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs.^[2][4]

Uses

The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.^[5]