Art Technology Group

Art Technology Group (ATG) was an independent American internet technology company specializing in eCommerce software and on-demand optimization applications until its acquisition by Oracle on January 5, 2011.

Art Technology Group, Inc.

Company type	Subsidiary
Traded as	Nasdaq: ARTG
Industry	Software
Founded	1991; 34 years ago (1991)
Founders	Jeet Singh and Joseph Chung
Defunct	January 5, 2011 (2011-01-05)
Fate	Acquired by Oracle Corporation
Successor	Oracle Commerce
Headquarters	Cambridge, Massachusetts , United States
Key people	Bob Burke (CEO)
Products	eCommerce software
Number of employees	442[1] (2008)
Parent	Oracle Corporation
Website	www.oracle.com/us/corporate/Acquisitions/atg/

After the acquisition, ATG continued to be based in Cambridge, Massachusetts and operated under its own name as a subsidiary of Oracle. The company was a provider of eCommerce software and related on-demand commerce optimization applications. ATG's products provided merchandising, marketing, content personalization, automated recommendations, and live-help services.^[2]

History

ATG was cofounded in 1991 by Jeet Singh and Joseph "Joe" Taisup Chung, both graduates of MIT. Between 1991 and 1996, ATG delivered consulting services for building Web sites.^{[citation needed]}

Around 1998, ATG transitioned to a software company offering several products including an Application Server and an e-commerce platform. In 1999, ATG made its initial public offering on the Nasdaq stock exchange.^[3]

Between 2000 and 2003, the company focused on commerce applications, business tools for content management, merchandising, marketing and analytics and shifted to industry standard application servers from IBM, BEA and JBoss. In 2004, the company acquired Primus Knowledge Solutions^[4] in a disputed^[5][6] acquisition that closed on November 1, 2004. The integration of the Primus applications onto the ATG Web marketing and ecommerce software platform was completed the following year, in 2005.

In 2006, ATG acquired eStara,^[7][8] a provider of click to call, chat and call tracking solutions. in 2008, it acquired privately held CleverSet;^[9][10] the transaction closed on February 6, 2008.

In 2010, ATG acquired privately held InstantService;^[11][12] the transaction closed on January 12, 2010.

Later in 2010, Oracle Corporation reaches an agreement with ATG to start the acquisition process of ATG into Oracle. The announcement of the acquisition agreement was made public on November 2, 2010.^[13] The acquisition was completed on January 5, 2011, for an estimated $1 billion, or $6.00 a share.^[13]

See also

• Oracle Advertising and Customer Experience (CX)