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Assist-2-Sell
From Wikipedia, the free encyclopedia
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Assist-2-Sell is an American real estate franchise organization operating in the United States and Canada. It was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin and is based in Reno, Nevada.
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History
Assist-2-Sell was founded in 1987 by Mary LaMeres-Pomin and Lyle E. Martin, who had been conventional real estate agents for 10 years prior to founding Assist-2-Sell.[1] They did not want to spend a significant portion of their time looking for clients so created a discount real estate firm in the hopes that with lower prices, clients would directly come to Assist-2-Sell.[2] Assist-2-Sell is founded in and based in Reno.[3]
According to The Commercial Appeal, Assist-2-Sell "falls between using a traditional real estate firm and selling your home yourself".[4] The Portland Press Herald said in 2000, "Word of Assist-2-Sell's rates and reputation has gotten around the realty circle with reaction ranging from skepticism to intimidation."[5]
Reno Gazette-Journal in 2002 called Assist-2-Sell "[o]ne of North America's largest residential discount realty companies".[6] In 2006, it had 630 offices in Canada and 46 American states.[7]
Its main competitor is the company Help-U-Sell.[8] Newsweek said Help-U-Sell and Assist-2-Sell are "the two largest flat-fee brokerages" that in 2004 had a combined almost 900 offices.[9]
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Services and franchise program
Assist-2-Sell has two advertising options for clients to choose from.[8] In the first option, "Direct to Buyer", the real estate agent acts like a conventional agent by marketing the property and dealing with the documents.[8] In the second option, "MLS for Less", sellers get all of the benefits from the previous method as well as having their house listed on the MLS.[8] It advertises houses through newspapers, magazines, mail, and signs, as well as the iHouse2000.com website.[10][11] The company receives a commission only after a house is sold.[12]
Assist-2-Sell started its franchise program in 1995.[13] Every franchisee is managed and held independently.[14] Assist-2-Sell provides coaching for its franchisees by teaching them how to establish and operate a back office, how to hire real estate agents, how to draw in customers, and how to display houses.[3] In 2004, Assist-2-Sell charged franchisees $19,500 in addition to a 5% cut of each sold home.[15]
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References
External links
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