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Astro Go
Malaysian over-the-top streaming service From Wikipedia, the free encyclopedia
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Astro Go, formerly known as Astro On-the-Go, is a Malaysian digital video on demand service owned and operated by Astro Malaysia Holdings. The platform was launched on 31 August 2012 with its offerings include free-to-air and paid live broadcast, films and series, as well as Astro original programs. It is one of the three over-the-top streaming service operated by Astro Malaysia Holdings, the others being Sooka and the now-defunct NJOI Now. In 2019, Astro Go was recognized as the No. 1 video-on-demand service provider in Malaysia, surpassing Netflix[1] and recorded a total of 2.2 million registered users with an average viewing time of 149 minutes per week.[2]
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History
The platform was launched on 31 August 2012 as Astro On-the-Go.[3] It was later made for international users in March 2013.[4]
It was renamed as Astro Go on 31 March 2017[5][6] with several new features, such as a more user-friendly interface, improved video playback quality, and better content discovery tools.[7][8][9]
On 8 July 2019, Astro Go went major revamp with a fresh look on its interface and new features.[10][11]
Astro Go along with Astro On Demand went offline on 19 April 2022 due to technical issues, but went online a day later.[12]
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