Asymmetric competition

Asymmetric competition is a form of business competition in which firms compete in some markets or contexts but not in others.^[1] In such cases, a firm may choose to allocate competitive resources and marketing actions among its competitors out of proportion to their market share.^[2][3][4] It can be visualized using techniques such as multidimensional scaling and perceptual mapping.

Forms

• Firm A competes with B in some markets, but not others.
• Firm A competes with B over certain attributes (such as reliability engineering and design) but not over others (price).
• Firm A considers B a competitor, but B does not consider A a competitor.
• Firm A does not consider B a competitor, but consumers see A's products as competing with B's products.

See also

• Coopetition
• Product differentiation
• Non-price competition
• Information asymmetry
• Multimarket contact
• Size-asymmetric competition
• Outline of organizational theory