Atlas Honda

For the car manufacturer, see Honda Atlas Cars.

Atlas Honda Limited, formerly known as Atlas Autos, is a Pakistani motorcycle manufacturer based in Karachi.^[2] It is the largest motorcycle maker in Pakistan.^[3][4]The company is criticized^{[by whom?]} for lack of innovation and not introducing new technologies and re-releasing same models each year with minor improvements for Pakistani consumers.^[5][6]

Atlas Honda

Formerly	Atlas Autos Limited (1962–1991)
Company type	Public
Traded as	PSX: ATLH KSE 100 component
Industry	Automotive
Founded	1962; 63 years ago (1962)
Headquarters	Karachi, Pakistan
Key people	Saquib H. Shirazi (CEO)
Products	Motorcycles
Revenue	Rs. 135.485 billion (US$470 million) (2023)
Operating income	Rs. 8.179 billion (US$28 million) (2023)
Net income	Rs. 4.978 billion (US$17 million) (2023)
Total assets	Rs. 70.037 billion (US$240 million) (2023)
Total equity	Rs. 22.779 billion (US$79 million) (2023)
Owner	Atlas Group (52%) Honda (30%)
Number of employees	2,461 (2023)
Parent	Atlas Group Honda
Website	atlashonda.com.pk
Footnotes / references Financials as of 31 March 2023[update] [1]

History

A Honda CD 70 4 stroke motorcycle

Atlas Honda was founded as Atlas Autos Limited following a technical collaboration agreement with Honda Motor Company in 1963, focusing on motorcycle production and sales in Pakistan.^[7] The first manufacturing facility was established in Karachi. Later, Honda Atlas also established a manufacturing plant in East Pakistan called Atlas Epak Limited but it was lost after the independence of Bangladesh.^[8]

In 1976, Honda Atlas launched CD-70 and CG-125 in Pakistan.^[9] Three years later, in 1979, Honda Atlas established a second motorcycle manufacturing plant in Sheikhupura, named Panjdarya Limited.^[7]

In 1988, a joint venture agreement with Honda was signed in 1988. Both Atlas Autos Limited and Panjdarya Limited operated were merged in 1991, and the consolidated entity began operating as Atlas Honda Limited.^[7]

Production

The company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers such as Showa Atsumitech, Nippon Denso and Toyo Denso.^[10] The company also exports motorcycles to Sri Lanka, Afghanistan and Bangladesh.^[11] Atlas Honda has Pakistan's largest in-house manufacturing capability at its Karachi and Sheikhupura plants,^[12] which include an R&D wing and tool making facilities through CAD/CAM. The annual assembly production capacity of AHL is 1.35 million units, with 150,000 units from the Karachi plant and 1.2 million units from the Sheikhupura plant.^[13][14]

Honda CD 70 2025 model. No major changes since 20 years.

Products

• Honda CD 70
• Honda CD70 Dream
• Honda Pridor
• Honda CG125
• Honda CG125S
• Honda CB125F
• Honda CG150
• Honda CB150F
• Honda EM1 e:

See also

• List of motorcycle manufacturers
• List of Honda motorcycles