Autograph Collection

Not to be confused with autograph collecting.

Autograph Collection is an American group of independent upper-upscale to luxury hotels within the Marriott International portfolio. The properties are independently owned and operated under the Autograph Collection name.

Autograph Collection

Industry	Hospitality
Founded	2010
Headquarters	Washington, D.C.
Number of locations	199 hotels (June 30, 2020)[1]
Area served	Global
Parent	Marriott International
Website	www.autograph-hotels.marriott.com

History

Hotel Atlantic in Hamburg, Germany

Schloss Lieser in Germany

To grow in the post-2008 economic downturn, Marriott, known^{[by whom?]} for its rigid uniformity^[vague], was willing to relax this stipulation to draw independent unique hotels to its network of franchised properties.^[2] In 2010, Marriott approached Richard Kessler, an independent hotelier and former CEO of Days Inn, to incorporate the seven Kessler boutique properties into its system, under a yet unnamed new brand.^[3]

In 2006, Kessler had dropped the Westin brand affiliation from his downtown Orlando hotel to operate independently.^[4] Initially reluctant, Kessler came to an acceptable arrangement.^[3] The hotels would operate autonomously, keeping their names and identities.^[4] The Autograph Collection launched that year, with the Kessler properties forming the bulk of the hotel inventory.^[3]

The new name highlighted not a brand, but a collection of hotels.^[5] The Leading Hotels of the World, targeting high-end customers looking for unique hotel experiences, had long dominated this market.^[6]

Over time, the growth emphasis shifted from adding existing properties to proposals and new builds that incorporated the desired features.^[7]

Brand launches were Ascend by Choice (2008), Autograph by Marriott (2010), Curio by Hilton (2014), Best Western Premier (2014), Unbound by Hyatt (2016), and Trademark by Wyndham (2017). Marriott continues to promote growth in its three soft brands, The Luxury Collection, Tribute Portfolio, and Autograph.^[6]

In January 2017, Autograph began the Independent Film Initiative at the Sundance Film Festival with the Autograph Collection Hotels & The Black List Sundance Social Space. The Annual Black List is a list of screenplays that require financing. Autograph has its own indie film channel for hotel guests.^[8][9]

The Autograph Collection comprises a portfolio of 4- and 5-star properties.^[10]

Accommodations

Historical

Year	Type	US	Non-US	Total
2010[11]	Properties	13	0	013
	Rooms	03,828	0	003,828
2011[12]	Properties	17	10	027
	Rooms	05,207	00898	006,105
2012[13]	Properties	24	13	037
	Rooms	06,609	01,404	008,013
2013[14]	Properties	32	24	056
	Rooms	08,410	03,053	011,463
2014[15]	Properties	44	31	075
	Rooms	10,082	07,428	017,510

From 2015

		North America	Europe	Middle E. & Africa	0Asia &0 Pacific	Caribbean Latin Am.	Total
2015[16]	Properties	055	30	001	003	006	00095
	Rooms	013,135	04,344	0446	0785	4,098	022,808
2016[17]	Properties	064	33	002	004	008	111
	Rooms	014,299	04,710	0532	001,195	4,203	024,939
2017[18]	Properties	078	38	003	007	009	135
	Rooms	017,107	05,403	001,102	001,895	4,313	029,820
2018[19]	Properties	095	46	008	008	009	166
	Rooms	020,218	06,466	001,738	002,167	4,313	034,902
2019[20]	Properties	108	53	009	009	013	192
	Rooms	022,463	07,165	001,906	002,364	3,751	037,649
2020[21]	Properties	123	54	7	12	13	209
	Rooms	025,449	06,468	001,640	003,245	3,751	040,553
2021[22]	Properties	136	58	8	16	35	253
	Rooms	027,807	07,298	001,629	003,706	11,154	051,594
2022[23]	Properties	146	68	13	19	36	282
	Rooms	029,678	08,482	002,344	004,455	12,158	057,117
2023[24]	Properties	153	77	15	22	37	304
	Rooms	031,321	010,010	002,402	004,703	12,448	060,884

Properties

As of June 30, 2020, the Autograph Collection consisted of 199 hotels in over 32 countries, with another 95 hotels with 16,941 rooms in its pipeline.^[1]

British Virgin Islands

• The Scrub Island Resort, Spa & Marina in the British Virgin Islands^[25] The hotel has since left the program. https://www.travelweekly.com/Travel-News/Hotel-News/Scrub-Island-drop-Autograph-Collection-affiliation

Canada

• The Algonquin Resort St. Andrews By-The-Sea, St Andrews, NB
• Humaniti Hotel Montreal, Montreal, QC

Curaçao

• The Pyrmont, Willemstad Curaçao

Germany

• Hotel am Steinplatz in Berlin
• The Falkenstein Grand in Königstein im Taunus
• The Hotel Atlantic in Hamburg
• Villa Rothschild in Königstein im Taunus
• Hotel Luc in Berlin

Ireland

• Mount Juliet Estate in Kilkenny
• Shelbourne Hotel in Dublin
• The Powerscourt Hotel in Wicklow

Japan

• The Prince Sakura Tower in Tokyo^[26]

Mexico

• The Royalton Splash in Cancún^[27]

South Korea

• The Plaza Seoul in Seoul^[28]

United Kingdom

• The Glasshouse in Edinburgh^[29]
• The Threadneedles Hotel in London^[30][31]
• The University Arms Hotel in Cambridge^[32]

United States

• The Adolphus Hotel in Dallas, Texas,^[33]
• The Algonquin Hotel Times Square in Manhattan, New York City, New York^[34]
• The Arrowhead Springs Hotel and Spa in Lake Arrowhead, California
• The Hotel Blackhawk in Davenport, Iowa^[35]
• The Blackstone Hotel in Chicago, Illinois
• The Brown Palace Hotel in Denver, Colorado
• Hotel Carmichael in Carmel, Indiana^[36]
• The Casa Monica Hotel in St. Augustine, Florida
• The Castle Hotel in Orlando, Florida^[37]
• The Cosmopolitan of Las Vegas in Las Vegas, Nevada^[30][38]
• The Cloudveil in Jackson, Wyoming^[39]
• The Current Iowa in Davenport, Iowa^[40]
• The Historic Davenport in Spokane, Washington
• The Daytona in Daytona Beach, Fl.^[41]
• The Draftsman in Charlottesville, Virginia^[42]
• The Hotel Duval in Tallahassee, Florida^[43]
• The Éilan Hotel & Spa in San Antonio, Texas,^[44]
• The Fenway Hotel in Dunedin, Florida
• The Grand Hotel in Fairhope, Alabama
• The Henry in Dearborn, Michigan^[45]
• The Hi-Lo Hotel in Portland, Oregon^[46]
• The Hotel Cleveland in Cleveland, Ohio^[47][48]
• The Hotel Icon in Houston, Texas,^[44]
• The Lexington Hotel in New York City^[49]
• The Lytle Park Hotel in Cincinnati, Ohio
• The Mauna Kea Beach Hotel in Kohala Coast, Hawaii
• The Mayflower Hotel in Washington, DC
• Hotel Metro in Milwaukee, Wisconsin^[50]
• The Metropolitan at The 9 in Cleveland, Ohio^[51]
• The Morrison House in Alexandria, Virginia^[52]
• The Paso Del Norte in El Paso, Texas
• The Press Hotel in Portland, Maine^[53]
• The Stella Hotel in Bryan, Texas.^[54]
• The Union Station Hotel in Nashville, Tennessee
• The National in Oklahoma City, Oklahoma^[55]
• Hotel Park City in Park City, Utah

Vietnam

• The Vinpearl Landmark 81 in Ho Chi Minh City