Ayelet Fishbach

Ayelet Fishbach (Hebrew: איילת פישבך) is the Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing at the University of Chicago Booth School of Business^[1] She is a past president of the Society for the Science of Motivation, and the International Social Cognition Network.^[2]

Professor Ayelet Fishbach, presenting a talk at a conference.

Life

She graduated from Tel Aviv University.^[3] She was associate editor of Journal of Personality and Social Psychology and Psychological Science.^[4][5]

Fishbach studies social psychology, management and consumer behavior.^[6]

Select publications

• Get It Done: surprising lessons from the science of motivation. [S.l.]: Pan Books. 2022. ISBN 978-1-5290-4468-3. OCLC 1333080349.
• Goal Systems Theory: Psychological Processes and Applications. Oxford University Press. 2023.