BET Experience

BET Experience, also known as BETX, is an annual event organized by Black Entertainment Television (BET) that combines live music, entertainment, and cultural events. Held in Los Angeles, California, the BET Experience is designed to celebrate African American culture, music, and entertainment. The multi-day event typically occurs around the same time as the BET Awards.

BET Experience
Dates	June (historically)
Location(s)	Los Angeles, California
Years active	2013–present
Founders	BET
Area	Crypto.com Arena
Organized by	Black Entertainment Television (BET)
Sponsors	Crypto.com
Website	bet.com/betexperience

History

The BET Experience was first launched in 2013 as a prelude to the BET Awards,^[1][2] which have been an annual event since 2001.^[3] The idea behind the BET Experience was to extend the celebration of Black culture beyond a single awards show and create an engaging festival-like atmosphere for fans and artists alike.^[4] The inaugural event was a three-day festival held at the L.A. Live complex in downtown Los Angeles, featuring performances, fan interactions, and brand activations.^[5]

Events and activities

The BET Experience offers a wide range of events and activities, catering to diverse interests and age groups. Some of the notable features of the BET Experience include:

• Concerts: A highlight of the BET Experience is the Staples Center concerts, where artists from the hip-hop, R&B, and gospel music scenes perform. These concerts feature a mix of established and emerging artists.^[6]
• BETX Fan Fest: The BETX Fan Fest is a free event held at the Los Angeles Convention Center. It includes a variety of interactive experiences, such as live performances, fashion shows, dance competitions, and brand activations. Fans can also participate in gaming lounges, beauty makeovers, and other activities.^[7][8]

Venue and location

The BET Experience is primarily held at the L.A. Live entertainment complex in Los Angeles, which includes venues like the Staples Center (now known as the Crypto.com Arena), the Microsoft Theater, and the Los Angeles Convention Center. These venues are used to host the various activities of the BET Experience, such as concerts, panel discussions, and fan-focused events.^[9]

Impact and performances

Notable Performances and Highlights

Notable Performances

Over time, the BET Experience has featured performances by prominent artists such as Beyoncé, Kendrick Lamar, Snoop Dogg, Mary J. Blige, and Chris Brown. The event’s programming includes a variety of musical genres, ranging from hip-hop and R&B to gospel and soul, offering a diverse lineup aimed at broad audience appeal.^[10] In addition to musical performances, the BET Experience includes various events such as red carpet appearances, celebrity basketball games, and pre-awards dinners. These activities offer attendees opportunities to engage with performers and participate in events leading up to the BET Awards.

Cancellation and Adaptation

In 2020, the BET Experience was held virtually for the first time due to the global COVID-19 pandemic.^[11] The shift to an online format included digital content and performances, allowing the event to continue while adhering to public health guidelines. This adaptation also expanded access, enabling a wider international audience to participate.^[12]

The 2024 edition of the BET Experience, presented by Walmart, took place from June 26 to 29. The event featured a late-night comedy series with performances by comedians including Chris Spencer, Michael Blackson, and Tiffany Haddish.^[13] Musical acts included major artists such as Cardi B and Davido.^[14] The festival also included sports, related programming, such as a celebrity basketball game showcasing both athletes and entertainers.^[15][16]