BOS Ice Tea

BOS is a South African based ice tea brand that uses organic rooibos as the primary ingredient.^[1] The company was established by Grant Rushmere and Richard Bowsher, a rooibos tea farmer and an entrepreneur, respectively.^[2] The initial selection of ice teas was introduced in June 2010.^[3] BOS's headquarters are situated in Woodstock, Cape Town.^[4] Alex Ferguson, former manager of Manchester United F.C., is listed as an investor.^[5]

BOS Brands (Pty) Ltd

Company type	Public
Founded	2010
Founder	Grant Rushmere, Richard Bowsher
Headquarters	Woodstock, Cape Town, South Africa
Area served	South Africa, Europe, Asia, United States
Key people	Grant Rushmere, Richard Bowsher, David Evans
Website	www.bosicetea.com

Sustainability

BOS plants and maintains one tree for every 2,000 units sold.^[6] As of January 2019 the company has planted over 20,000 trees in leafless areas of South Africa.^[7]

Products

The rooibos used in BOS is sourced from Klip Op Mekaar Rooibos Farm in the Cederberg Mountains in the Western Cape. The ice tea is made in six flavors:^[8]

• Lemon^[1]
• Peach^[1]
• Berry^[1]
• Ginger^[1]
• Yuzu ^[7]
• Lime ^[7]

BOS Sport, a sports drink range, was launched in January 2014 with four flavors:^[9]

• Lemon Lime^[10]
• Mandarin Orange^[10]
• Red Berry^[10]
• Blueberry

Distribution

Since its launch in mid-2010, BOS has become popular in South Africa, and is now on sale in most retail outlets nationwide. In 2013, BOS launched in Belgium and the Netherlands,^[11] and plans to further expand into other African countries.^[3] Since mid 2015, BOS is also available in Singapore and the rest of Southeast Asia.^[12] In 2018, BOS made its United States market debut by launching in California.^[13]