Barry Schwartz (technologist)

This article is about the technologist. For other people with this name, see Barry Schwartz.

Barry Schwartz (born 22 March 1980) is a technologist and blogger who writes about search engines and search engine marketing, and search engine optimization.^[1][2] Schwartz is the founder^[3] and currently the editor of Search Engine Roundtable, an online news site covering the search engines and search engine marketing. He also is the CEO & President of RustyBrick, Inc., a New York–based web development company, and a news editor at Search Engine Land, a search engine news site founded by Danny Sullivan.^[4] Previously, Schwartz was a writer for Search Engine Watch.^[5] He also moderates online and offline panels at Search Engine Watch, and WebmasterWorld's PubCon.^[6]

Barry Schwartz
Barry Schwartz in 2021
Born	(1980-03-22) 22 March 1980 (age 45)
Other names	rustybrick
Alma mater	Baruch College
Occupation(s)	Technologist, Journalist
Known for	Founder of Search Engine Roundtable and journalist at Search Engine Land
Children	5
Awards	Search Personality of the Year

He has been interviewed by NBC Nightly News and USA Today about Search Marketing,^[7][8] and has been quoted by news organizations reporting on the Internet Marketing space.^[9][10][11] He is also an organizer of the SEO event series Search Marketing Expo (SMX) and is a member of the Internet Marketers – New York.^[12] He was also the host of the Search Pulse podcast on WebmasterRadio.FM.^[13]

Biography

Barry Schwartz (middle) and Chris Boggs (left) interview Rand Fishkin (right) on Webmaster Radio

At the age of 14, Barry Schwartz started RustyBrick.com and began website building in 1994.^[14]

On 2 December 2003, Schwartz founded the "Rusty Brick Weblog" that would later evolve into Search Engine Roundtable.^[15] The publication covers Search engine news and updates from Google Search, Microsoft Bing and other platforms.

Schwartz became a news correspondent at Search Engine Watch, in February 2006.^[16] Then in December 2011, when founder Danny Sullivan left Search Engine Watch, Schwartz followed, becoming a founding staff member of Search Engine Land alongside Chris Sherman. ^[17] A prolific journalist, during 2022 Schwartz celebrated 19 years of writing for search news publications, contributing "around 40,000" articles.^[18][19]

Schwartz received an award for Search Personality of the Year at the US Search Awards in 2018.^[20]

In 2022 Schwartz founded a news site, LucidInsider.com, which covers the electric car company Lucid Motors.^[21] In the same year, he was spotlighted in a Google Search podcast series as someone "from the larger Search Marketing community who inspires" in a Search of the Record podcast interview. ^[22]

Personal life

Schwartz is a graduate of Baruch College, City University of New York^[23] and lives in Rockland County, New York. He is married and has three daughters and two sons.^[24]