Basic (cigarette)

Basic is a U.S. brand of cigarettes, currently owned by Philip Morris International. Cigarettes are manufactured by Philip Morris USA in the U.S. and by PMI in the rest of the world.

Basic

French pack of Basic cigarettes
Product type	Cigarette
Owner	Philip Morris International
Produced by	Philip Morris USA Philip Morris International
Country	United States
Introduced	Late 1970s
Markets	See Markets
Tagline	"The best things in life are Basic", "Keep it Basic"
Carcinogenicity: IARC group 1

History

Basic was launched in the late 1970s as a discount brand.^[1]

In 2005, Basic was the fourth most popular cigarette brand in the United States (following Marlboro, Newport, and Camel) and the second most popular among white smokers age 26 and older.^[2]

Markets

Basic cigarettes are mainly sold in the United States, but also were or still are sold in Luxembourg, Sweden, Germany, France, Austria, Spain, Czech Republic, Hong Kong and Japan.^[1][3][4]

See also

• Cigarette
• Tobacco smoking