Bbno$

Alexander Leon Gumuchian (/ɡəˈmuːtʃiən/ gə-MOO-chee-ən;^{[† 1]} born June 30, 1995), known professionally as bbno$,^[a] is a Canadian rapper, singer, and songwriter. He became widely known for his 2019 single "Lalala" (with record producer and songwriter Y2K), which peaked at No. 10 on the Canadian Hot 100. He achieved wider attention for his 2021 track "Edamame" (which was used in several film trailers and soundtracks) and for his collaborations with American rapper Yung Gravy. In 2025, he won the Juno Fan Choice Award.^[4]

bbno$
bbno$ in 2024
Background information
Birth name	Alexander Leon Gumuchian
Born	(1995-06-30) June 30, 1995 (age 30) Vancouver, British Columbia, Canada
Genres	Hip hop[1] R&B[1] electronic[2]
Occupations	Rapper singer songwriter
Years active	2014–present
Labels	IMPERIAL Republic
Website	bbnomula.com
Signature

Early life

Alexander Leon Gumuchian^[5] was born in Vancouver^[6] on June 30, 1995,^{[† 3][7]} the son of an Armenian father and Danish-Swiss mother.^[8] He was homeschooled before he began high school.^[9][10] He was a competitive swimmer during high school.^{[† 4]} While growing up, his mother had encouraged him to learn piano, but he struggled with music theory.^[11] He has said that he was good with rhythm and enjoyed playing the djembe, but did not listen to music for fun until the age of 15.^[11] In 2019, he received a degree in kinesiology from the University of British Columbia Okanagan in Kelowna.^[12][11]

Career

Gumuchian started working with music after experiencing a back injury which prevented him from pursuing his dream as a professional swimmer.^[3][13] He became interested in rapping and music production in 2014 when experimenting on GarageBand with a group of friends.^[14] Gumuchian began simply making music for enjoyment with this group of friends who later deemed themselves Broke Boy Gang.^[3] After five or six months of performing live as a group and releasing multiple tracks online, the group broke up.^[3] He began posting tracks on SoundCloud in September 2016 under the moniker of "bbnomula" where he quickly gained millions of streams and followers. He gained popularity in China where he sold out his first few "back-to-back" headlining tours.^[6] He credited his overseas popularity to the Chinese dance crew TFBoys, after one of the members, Jackson Yee, danced to the track "Yoyo Tokyo" at his own birthday party.^[15]

In 2017, bbno$ released his first EP, Baby Gravy, as a collaboration with Yung Gravy,^{[† 5]} shortly before releasing his debut studio album, Bb Steps, and his second collaborative EP, Whatever, with So Loki in 2018.^{[† 6][† 7]}

bbno$ in 2020

In late 2019, bbno$ released his second studio album, Recess, which draws inspiration from the Disney series of the same name, and includes features from Y2K and Trippy Tha Kid.^{[† 8][16]} Many tracks off of Recess gained millions of streams on Spotify.^[15] bbno$ and Y2K have been recognized for marketing their single "Lalala" online by using various websites and online apps, namely Tinder, Instagram, TikTok, and Craigslist.^[17][15] The song peaked on over 20 charts around the world and gained over 1 billion streams worldwide. On March 17, 2023, the song was certified triple platinum by the Recording Industry Association of America for equivalent sales of three million units in the United States.^[18][17][19]

Later in 2019, bbno$ would go on to release another album, I Don't Care at All. The album featured various pre-released singles, "Slop", "Pouch", and "Shining on My Ex", the latter of which featured frequent collaborator Yung Gravy. The album was solely produced by Y2K.^[20]

On February 14, 2020, Baby Gravy 2 was released properly in collaboration with Yung Gravy. It serves as a sequel to the 2017 EP Baby Gravy.

The video for his single "Imma" features bbno$ in drag, travelling around Victoria with drag queen Jimbo.^[21]

On January 29, 2021, "Help Herself" was released. The song, produced by Diamond Pistols, was the first single from a new bbno$ project.^{[citation needed]}

Later in the year, on May 14, 2021, the five-song EP titled My Oh My was released. Three of the five songs, "Help Herself", "Bad to the Bone", and "Help Herself" (with Benee) had been released as singles prior to the EP.

On July 24, 2021, "Edamame" featuring Rich Brian was released. This song was the first single from bbno$'s mixtape Eat Ya Veggies, and was later used in a trailer for The Garfield Movie.

On October 8, 2021, bbno$ released Eat Ya Veggies. The sixth track in the album, "U Mad!", was included in the October 7, 2021 update of Counter-Strike: Global Offensive.^[22]

He released his first new single of 2022 on April 8, titled "Mathematics".

bbno$ released the studio album Bag or Die on October 21, 2022.^[23] It includes the singles "Mathematics", "Piccolo", and "Sophisticated",^[23] along with a collaboration with Yung Gravy, "Touch Grass".

In 2023, bbno$ and Yung Gravy released his seventh studio album Baby Gravy 3 and his third collaboration album with Yung Gravy. It includes the singles "Goodness Gracious",^[24] "You Need Jesus",^[25] and "Nightmare on Peachtree Street" featuring Freddie Dredd.^[26]

In 2024, bbno$ released seven singles, "BPOT (Bills Paid on Time)"; "Pho Real" (with Vietnamese rappers Low G and Anh Phan), "Lil Freak" (featuring YouTuber-streamer Cr1TiKaL in the music video), "It Boy", "Two", "Meant to Be", and "Check". He has also collaborated with Smosh's Ian Hecox and Anthony Padilla for the song "Submissive & Breedable", and VTuber Ironmouse for "1-800" (with the singer also cosplaying as Ironmouse following a challenge on social media).^[27][28][29]

Artistry

bbno$ has described his own music as "oxymoronic rap" that is "ignorant but melodic".^[30] bbno$ grew up listening to straight bass dubstep and house music from names like Datsik and Excision, before listening to hip hop artists, namely Tupac Shakur, Gucci Mane, and Chief Keef.^[11] He has cited Yung Lean and Pouya as his main rap inspirations.^[14][12]

Personal life

bbno$ resides in Vancouver.^[12][11] He has astigmatism.^{[† 4]}

Discography

Studio albums

List of studio albums, with release date, label and selected chart positions shown

Title	Details	Peak chart positions					Certifications
		CAN [31]	FIN [32]	LIT [33]	NOR [34]	US [35]
BB Steps	Released: July 12, 2018[† 6] Label: Self-released Format: Digital download, streaming	—	—	—	—	—
Recess	Released: January 25, 2019[† 8] Label: Self-released Format: Digital download, streaming	—	—	—	—	—
I Don't Care at All	Released: November 7, 2019[36] Label: Self-released Format: Digital download, streaming	88	—	—	—	—
Baby Gravy 2 (with Yung Gravy)	Released: February 14, 2020[37] Label: Republic Format: LP, digital download, streaming, vinyl	—	—	—	—	188
Good Luck Have Fun	Released: October 9, 2020[38] Label: Self-released Format: CD, LP, digital download, streaming	—	—	—	—	—
Eat Ya Veggies	Released: October 8, 2021[39] Label: Self-released Format: CD, LP, digital download, streaming	36	19	17	32	—	RMNZ: Gold[40]
Bag or Die	Released: October 21, 2022[23] Label: Self-released Format: Digital download, streaming	—	—	83	—	—
Baby Gravy 3[41] (with Yung Gravy)	Released: August 25, 2023 Label: Republic Format: Digital download, streaming, vinyl	—	—	—	—	—
"—" denotes releases that did not chart or were not released.

Extended plays

List of extended plays, with release date and label shown

Title	Details
Baby Gravy (with Yung Gravy)	Released: 2017[† 5] Label: Self-released Formats: Digital download, streaming
Whatever (with So Loki)	Released: 2018[† 7] Label: Self-released Formats: Digital download, streaming
Babydrip (with SwuM)	Released: 2018[42] Label: Self-released Formats: Digital download, streaming
My Oh My	Released: 2021[43] Label: Self-released Formats: Digital download, streaming

Singles

As lead artist

List of singles, with year released, selected chart positions and certifications shown

Title	Year	Peak chart positions										Certifications	Album
		CAN [44]	AUS [45]	FIN [32]	NOR [34]	NZ [46]	SWE [47]	UK [48]	US [49]	US R&B [50]	WW [51]
"Lalala" (with Y2K or also featuring Carly Rae Jepsen and Enrique Iglesias)	2019	10	16	16	23	16	58	32	55	22	—	MC: 5× Platinum[52] ARIA: 2× Platinum[53] BPI: Gold[54] RIAA: 3× Platinum[19] RMNZ: 2× Platinum[55]	Non-album single
"Bad Boy" (with Yung Bae and Billy Marchiafava)[56]		84	—	—	—	—	—	—	—	—	—		Bae 5
"Slop"		—	—	—	—	—[b]	—	—	—	—	—		I Don't Care at All
"Shining on My Ex" (with Yung Gravy)[58]		—	—	—	—	—[c]	—	—	—	—	—		I Don't Care at All and Baby Gravy 2
"Iunno" (with Yung Gravy)[60]		—	—	—	—	—[d]	—	—	—	—	—		Baby Gravy 2
"Welcome to Chilis" (with Yung Gravy)	2020	—	—	—	—	—[e]	—	—	—	—	—
"Off the Goop" (with Yung Gravy and Cuco)[63]		—	—	—	—	—	—	—	—	—	—
"Out of Control" (with [e-mail] and Lentra)[64]		—	—	—	—	—	—	—	—	—	—		Incentivize Unpaid Overtime
"Mememe" (with Lentra)[65]		—	—	—	—	—	—	—	—	—	—		Good Luck Have Fun
"Quarantine Freestyle" (with Lentra)[66]		—	—	—	—	—	—	—	—	—	—		Non-album singles
"What Would Baby Do?" (with Lentra)[67]		—	—	—	—	—	—	—	—	—	—
"Bad Boy" (with Yung Bae and Max)[68]		—	—	—	—	—	—	—	—	—	—
"Astrology" (with Lentra)[69]		—	—	—	—	—	—	—	—	—	—		Good Luck Have Fun
"Jack Money Bean" (with Yung Gravy and Lentra)[70]		—	—	—	—	—	—	—	—	—	—		Good Luck Have Fun and Gasanova
"Imma" (with Lentra)[71]		—	—	—	—	—	—	—	—	—	—		Good Luck Have Fun
"Backwards" (with Lentra)[72]		—	—	—	—	—	—	—	—	—	—
"WaWaWa" (with Y2K)[† 9]		—	—	—	—	—	—	—	—	—	—		Non-album single
"Help Herself" (with Diamond Pistols or with Diamond Pistols and BENEE)[73]	2021	—	—	—	—	—[f]	—	—	—	—	—	RMNZ: Gold[55]	My Oh My
"Bad to the Bone" (with Lentra)[75]		—	—	—	—	—	—	—	—	—	—
"Wussup" (with Yung Gravy)[76]		—	—	—	—	—	—	—	—	—	—		Eat Ya Veggies
"Edamame" (featuring Rich Brian)		13	23	8	24	21	—	89	—[g]	—	165	MC: 5× Platinum[52] BPI: Silver[54] RIAA: Gold[19] RMNZ: 2× Platinum[55]
"Take a Trip" (with [e-mail] and Jungle Bobby)[78]		—	—	—	—	—	—	—	—	—	—		Non-album single
"Yoga" (featuring Rebecca Black)[79]		—	—	—	—	—[h]	—	—	—	—	—		Eat Ya Veggies
"Mathematics"	2022	—	—	—	—	—[i]	—	—	—	—	—		Bag or Die
"Piccolo"		—	—	—	—	—[j]	—	—	—	—	—
"Sophisticated"[23]		—	—	—	—	—	—	—	—	—	—
"C'est la Vie" (with Yung Gravy and Rich Brian)		—	—	—	—	—	—	—	—	—	—		Marvelous
"Touch Grass" (with Yung Gravy)		—	—	—	—	—[k]	—	—	—	—	—		Bag or Die
"Still"	2023	—	—	—	—	—	—	—	—	—	—		Non-album singles
"Ushme Uturbe" (with Kalush Orchestra and Ditvak)		—	—	—	—	—	—	—	—	—	—
"Goodness Gracious" (with Yung Gravy)		—	—	—	—	—[l]	—	—	—	—	—		Baby Gravy 3
"It Happens" (with Little Big)		—	—	—	—	—	—	—	—	—	—		Non-album singles
"We Are Not the Same" (with Marcus & Martinus)	2024	—	—	—	—	—	—	—	—	—	—
"Pho'real" (with Anh Phan and Low G)[† 10]		—	—	—	—	—	—	—	—	—	—
"Submissive & Breedable" (with Smosh)[85]		—	—	—	—	—	—	—	—	—	—
"Lil' Freak"		—	—	—	—	—[m]	—	—	—	—	—
"It Boy"		—	—	—	—	—[n]	—	—	—	—	—
"Two"		—	—	—	—	—[o]	—	—	—	—	—
"Meant to Be"		—	—	—	—	—[p]	—	—	—	—	—
"Check"	2025	62	—	—	—	—	—	—	—	—	—
"Antidepressants"		—	—	—	—	—[q]	—	—	—	—	—
"Boom"		—	—	—	—	—[r]	—	—	—	—	—
"Mary Poppins"		—	—	—	—	—	—	—	—	—	—
“check (Hatsune Miku)” As bbnogames (with Tommy. and Hatsune Miku)[92][93]		—	—	—	—	—	—	—	—	—	—
"1-800" (with Ironmouse)		—	—	—	—	—[s]	—	—	—	—	—
"—" denotes releases that did not chart or were not released.

As featured artist

Title	Year	Peak chart positions	Certifications	Album
		ITA [44]
"Mayo, No Fries!" (Joost Klein featuring bbno$)	2020	—		Joost Klein 7
"0ffline" (Thasup featuring bbno$)		11	FIMI: Platinum[95]	23 6451
"Che uomo" (Tuzzo featuring Nello Taver, bbno$ and Young Miles)	2022	—		Non-album singles
"Tango" (Tommy Cash featuring bbno$)	2024	—

Awards and nominations

Year	Award	Category	Result	Ref.
2020	Juno Award	Fan Choice Award	Nominated	[96]
		Breakthrough Artist of the Year	Nominated
2025		Fan Choice Award	Won	[4]

Notes

1. Pronounced baby no money.^{[3][† 2]}
2. "Slop" did not enter the NZ Top 40 Singles Chart, but peaked at number 40 on the NZ Hot Singles Chart.^[57]
3. "Shining on My Ex" did not enter the NZ Top 40 Singles Chart, but peaked at number 25 on the NZ Hot Singles Chart.^[59]
4. "Iunno" did not enter the NZ Top 40 Singles Chart, but peaked at number 22 on the NZ Hot Singles Chart.^[61]
5. "Welcome to Chilis" did not enter the NZ Top 40 Singles Chart, but peaked at number 40 on the NZ Hot Singles Chart.^[62]
6. "Help Herself" did not enter the NZ Top 40 Singles Chart, but peaked at number 13 on the NZ Hot Singles Chart.^[74]
7. "Edamame" did not enter the Billboard Hot 100, but peaked at number 22 on the Bubbling Under Hot 100 chart.^[77]
8. "Yoga" did not enter the NZ Top 40 Singles Chart, but peaked at number forty on the NZ Hot Singles Chart.^[80]
9. "Mathematics" did not enter the NZ Top 40 Singles Chart, but peaked at number 29 on the NZ Hot Singles Chart.^[81]
10. "Piccolo" did not enter the NZ Top 40 Singles Chart, but peaked at number 26 on the NZ Hot Singles Chart.^[82]
11. "Touch Grass" did not enter the NZ Top 40 Singles Chart, but peaked at number 28 on the NZ Hot Singles Chart.^[83]
12. "Goodness Gracious" did not enter the NZ Top 40 Singles Chart, but peaked at number 36 on the NZ Hot Singles Chart.^[84]
13. "Lil' Freak" did not enter the NZ Top 40 Singles Chart, but peaked at number 33 on the NZ Hot Singles Chart.^[86]
14. "It Boy" did not enter the NZ Top 40 Singles Chart, but peaked at number 35 on the NZ Hot Singles Chart.^[87]
15. "Two" did not enter the NZ Top 40 Singles Chart, but peaked at number 22 on the NZ Hot Singles Chart.^[88]
16. "Meant to Be" did not enter the NZ Top 40 Singles Chart, but peaked at number 25 on the NZ Hot Singles Chart.^[89]
17. "Antidepressants" did not enter the NZ Top 40 Singles Chart, but peaked at number 17 on the NZ Hot Singles Chart.^[90]
18. "Boom" did not enter the NZ Top 40 Singles Chart, but peaked at number 23 on the NZ Hot Singles Chart.^[91]
19. "1-800" did not enter the NZ Top 40 Singles Chart, but peaked at number 27 on the NZ Hot Singles Chart.^[94]