Belle Tire

Belle Tire is an American tire, wheel and automotive service retailer headquartered in Southfield, Michigan. It was founded in 1922, after its first location was opened in Detroit, Michigan, by Sam Waze. It currently operates 180+ locations in Michigan, Indiana, Ohio and Illinois.^{[1][failed verification]}

Belle Tire

Company type	Private
Industry	Automotive
Founded	1922; 103 years ago (1922) Detroit, Michigan, U.S.
Founder	Sam Waze
Headquarters	25800 Northwestern Hwy., Southfield MI 48075 U.S.
Number of locations	182 (As of November 2024)
Key people	Don Barnes III, (President) Jack Lawless, (CEO) Wayne Shotwell, (COO)
Products	Tires, wheels, automotive repair services, auto glass services, oil changes, and wheel alignments
Number of employees	2,300+
Website	https://www.belletire.com

Retail History

In the 1960s, Don Barnes Sr., a The Kelly Springfield Tire Company salesman who had been a supplier to Belle Tire, partnered with Herb Waze, who had taken over the business from his father. The partnership proved to be successful, with Belle Tire opening several other locations in the Metro Detroit area. In the 1980s, the Barnes family bought the Waze family's remaining shares and continued expansion of the business through acquisitions of American Tire, Capital Tire, Delta Tire, and Great Lakes Tire. Belle Tire grew significantly in the 1990s via the acquisition of the Tireman and Metro 25 chains in the 1990s, and Sears National Tire and Battery locations in Michigan in the early 2000s. Since the mid-2000s Belle Tire has continued its expansion throughout Michigan, building new stores in the Metro Detroit, Flint, Grand Rapids, Kalamazoo, and Lansing areas. In 2013, Belle Tire launched an initiative to redesign its retail stores to make them more customer-friendly. In 2015, Belle Tire expanded its retail footprint to Indiana with 5 locations: Mishawaka, Elkhart, Terre Haute and two in South Bend. This expansion marked an important moment in the company's more than 90-year history in the tire business. It was the company's first move into new territory since expanding from Michigan to northern Ohio more than 30 years ago.^[2] In 2015, Don Barnes III was named president.^[3]

Sponsorships

Belle Tire is a sponsor of the following:

• Detroit Tigers – Official Partner of the Detroit Tigers.
• Detroit Red Wings – Official Sponsor of the Detroit Red Wings.
• Indiana Pacers – Official Partner of the Indiana Pacers.
• Indianapolis Colts – Official Partner of the Indianapolis Colts.
• Chicago Blackhawks – Official Tire Retailer for the Chicago Blackhawks. ^[4]