Big Red Group

Big Red Group is a leading technology business. Powering the largest experience network in Australia and New Zealand. Through its e-commerce platforms: RedBalloon, Adrenaline, and Experience Oz, and as a major wholesaler to domestic and inbound tourism. Founded in 2017.^[2] Based in Sydney, the corporation's proprietary platform powers a range of ways for customers to purchase more than 12,000 experiences. These are offered directly through owned brands, via partnerships with domestic players such as Virgin Australia,^[3] and through distribution to agents and OTAs across Asia, the US, and Europe.^[4]

Big Red Group

Founded	2017; 8 years ago (2017)
Founders	Naomi Simson, David Anderson
Headquarters	Level 4, 1-5 Hickson Rd, The Rocks, NSW 2000, Sydney , Australia
Number of locations	2 offices
Key people	David Anderson, CEO[1]
Subsidiaries	Adrenaline, Experience Oz, Local Agent, Everything NZ, RedBalloon
Website	www.bigred.group

History

Big Red Group acquired leading ecommerce marketplace RedBalloon and Redii, an experience-based rewards platform, in 2017. Big Red Group later added experience brands Adrenaline in 2018,^[5] Lime&Tonic in 2019,^[6] and Experience Oz and Experience Oz Local Agent in 2021.^[7][8] Big Red Group has been a significant supporter of tourism regeneration following the Covid-19 pandemic and devastating climate related weather events impacting destinations like the Gold Coast^[9] and Cairns. Big Red Group partnered with Destination Cairns Marketing in 2022 to increase growth in North Queensland's tourism sector in a joint venture.^[10]

Awards

Big Red Group has been given several nominations and recognitions in human resources such as finalist nominations from The Australian Financial Review (AFR) and Human Resources Director Magazine (HRD).^[11] Its employee benefits have had the company recognised by Fast Company Brands that Matters 2021,^[12] shortlisted by AFR's Best Places to Work in 2022, and Most Innovative Companies 2021.

Companies

Big Red Group is the holding company for a portfolio of experience businesses:

• Adrenaline – Focused on rides like hot air balloons and experiences like whale watching.
• Experience Oz – Focused on cruises, theme parks, and zoos/aquariums.
  • Experience Oz Local Agent – a concierge and agent ticketing platform owned by Experience Oz.
• RedBalloon – Focused on experiences such as cruises, flying, and skydiving.

Industry reports

Big Red Group produces a quarterly Seasonal Experience Index outlining the data and trends being seen in the experiences industry.