Billboard Liberation Front

The Billboard Liberation Front practices culture jamming via altering billboards by changing key words to radically alter the message, often to an anti-corporate message.^[1] It started in San Francisco in 1977.^[2]

Billboard Liberation Front

Formation	1977; 48 years ago (1977)
Founded at	San Francisco, California, U.S.
Type	Artistic collective
Legal status	Active
Purpose	Culture jamming, anti-corporate activism
Headquarters	San Francisco, California
Region served	United States
Methods	Billboard modification
Affiliations	Guerrilla Girls, monochrom, Joey Skaggs
Website	www.billboardliberation.com

Example work, post-Hurricane Katrina.

Advertising executives informed Jill Posener, author of Spray it Loud (1982), that the executives designed billboards to attract attacks because the changes drew attention to the products. The BLF were aware of this possibility and considered invoicing advertisers including Chiat Day for the BLF's work.^[3]

In 2013, Complex Magazine named the BLF #27 of The 50 Most Influential Street Artists of All Time.^[4]

Cooperation

The BLF cooperated with a range of other art groups, like Guerrilla Girls,^[5] monochrom^[6] and Joey Skaggs.

See also

• San Francisco Bay Area portal

• Billboard Utilising Graffitists Against Unhealthy Promotions
• John Law — one of the known members