Binibining Marikit

Binibining Marikit (transl. beautiful lady / international title: Hello, Miss Beautiful) is a 2025 Philippine television drama romantic comedy series broadcast by GMA Network. Directed by Jorron Lee Monroy, it stars Herlene Budol in the title role. It premiered on February 10, 2025 on the network's Afternoon Prime line up. The series concluded on June 27, 2025 with a total of 100 episodes.

Binibining Marikit
Title card
Also known as	Hello, Miss Beautiful[1]
Genre	Drama Romantic comedy
Created by	Kit Villanueva-Zapata
Written by	Christine Novocio Patrick Louie Ilagan Nehemiarey Dallego Marlon Miguel
Directed by	Jorron Lee Monroy
Creative director	Aloy Adlawan
Starring	Herlene Budol
Theme music composer	John Patrick Caoile Kyle Caplis
Opening theme	"Marikit" by Sean Lucas[2]
Country of origin	Philippines
Original language	Tagalog
No. of episodes	100
Production
Executive producer	Lenie Gonzales-Santos[3]
Production locations	Tanay, Rizal
Camera setup	Multiple-camera setup
Running time	21–32 minutes
Production company	GMA Entertainment Group
Original release
Network	GMA Network
Release	February 10 (2025-02-10) – June 27, 2025 (2025-06-27)

The series is streaming online on YouTube.^[4]

Cast and characters

Cast

Herlene Budol

Pokwang

Lead cast

• Herlene Budol^[5] as Marikit "Ikit" Caringal^[6]

Supporting cast

• Pokwang^[7] as Mayumi Smith^[6]
• Tony Labrusca^[8] as Andrew "Drew" Jimenez^[6]
• Kevin Dasom^[5] as Matthew "Matt" Smith^[6]
• Cris Villanueva^[9] as Isagani "Gani" Caringal^[6]
• Almira Muhlach^[9] as Rica Torres-Caringal^[6]
• Thea Tolentino^[10] as Angela Torres-Caringal^[6]
• Ashley Rivera^[9] as Gemmalou Ramos^[6]
• John Feir^[9] as Salvador "Badong" Ramos^[6]
• Jeff Moses^[9] as Carlo "Caloy" Gamboa^[6]
• Migs Almendras^[9] as Brandy Valdez^[6]

Guest cast

• Pinky Amador as Soraya^[11]
• Klea Pineda as Pia^[12]

Production

Principal photography commenced in October 2024 in Tanay, Rizal.^[13]

Ratings

According to AGB Nielsen Philippines' Nationwide Urban Television Audience Measurement People in television homes, the pilot episode of Binibining Marikit earned a 6.2% rating.^[14] The final episode scored a 5.9% rating.^[15]