Birmingham Mela

Birmingham Mela (also known as Sandwell & Birmingham Mela) is an annual South Asian themed cultural and music festival (Mela) held in Sandwell, bordering Birmingham, England. It was first held in 2011; in 2015, more than 120,000 people attended the festival.^[1]

History

The first festival took place in July 2011 in Victoria Park, Smethwick, and had about 45,000 visitors.^[1] Tickets were free.

In 2011 and 2012, the event was sponsored by the South Asian broadcaster Star TV Network.^[2] Subsequent sponsors have included Zee Entertainment Enterprises and Ola Cabs.^[3]

In 2020 and 2021, The Birmingham Mela was cancelled due to the Covid-19 pandemic.^[4][5] It has been scheduled to take place again in August 2022.^[6]

Performers

Performers have included Mika Singh,^[7] Gippy Grewal, Ali Zafar,^[8] and Tiger Shroff.^[9]