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Television channel From Wikipedia, the free encyclopedia
Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.
| |
| Headquarters | Atlanta, Georgia, United States |
|---|---|
| Programming | |
| Language(s) | Spanish Portuguese (Brazilian feed only) English (SAP only) |
| Picture format | 1080i HDTV (rescaled to 16:9 480i/576i for SDTV feed) |
| Ownership | |
| Owner | WarnerMedia Latin America |
| Sister channels | Cartoon Network Tooncast |
| History | |
| Launched | 1993 (block on Cartoon Network) 2 July 2001 (as a Channel) |
| Closed | 1 December 2021 |
| Replaced by | Cartoonito |
| Links | |
| Website | Boomerang LA Archived official website at the Wayback Machine (archived 2021-05-15) |
The channel was replaced by Cartoonito on 1 December 2021 on 6 am across Latin America.
Boomerang was launched on 2 July 2001 with the same graphics and programming from the US variant of the channel. It used to air classic Hanna-Barbera cartoons that had been dropped from the Latin American variant of Cartoon Network back then.
On 3 April 2006, Boomerang was relaunched as a general children's entertainment network, introducing a logo and on-air branding style identical to that of Pogo (a Turner-owned kids channel in India). Classic cartoons were pushed to the overnight and early morning hours, while the daytime lineup began to feature live-action and animated series; this also encompassed a variation of the Tiny TV block, Mini TV.
In January 2008, (June 2008 in Latin America) in the Brazilian and Mexican localized feeds,[1] the channel modified its logo and relaunched again, now solely broadcasting original and third-party-produced shows aimed at teenagers. All classical animation was moved over to Tooncast, a separate 24-hour channel that launched in December of that year. The channel aired some successful blocks, such as Boombox, which consisted of interviews with different artists and featuring live concerts in Latin America, the US, and later, the United Kingdom. On 1 April 2009, the channel launched a mobile service.[2] Outside of Latin America, the channel is an associate member of the Caribbean Cable Cooperative.[3] By mid-2010, the channel's logo was slightly modified. By May 2011, it was the only Boomerang channel in the world that would not air any animated content.
On 1 April 2014, cartoon programming returned to the daytime schedule. It was later confirmed that the channel would be part of the worldwide rebrand which took place later on 28 September that year.[4]
In October 2021, it was announced on SKY Brasil’s lineup that Boomerang would be replaced by Cartoonito on 1 December.[5] Shortly after that, the Argentine pay television service Telered announced the replacement for the rest of Latin America on the same date.[6] And by 1 December 2021, Boomerang was replaced by Cartoonito throughout Latin America.
From 2006 to 2008, Boomerang aired different blocks on the schedule for different audiences. The programming blocks included segments for young audiences, teenagers, and classic programming at night. The blocks were "color-coded" as the logo of the channel changed its color depending on which programming block was currently airing.
After June 2008 (January in the Mexican and Brazilian localized feeds),[7] the channel decided to focus its programming on teenagers, dropping the preschool and classic programming of the channel. Since February 2009, the network only used the blue-green colored logo, as the other color-coded logos were eliminated.
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