Boozt

Boozt (Boozt Fashion AB) is a Nordic multi-brand online department store founded in 2007 and headquartered in Malmö, Sweden. The company sells its products across several European countries. It is publicly traded on the Nasdaq Stockholm and Nasdaq Copenhagen stock exchanges.

Boozt Fashion AB

Trade name	Boozt
Company type	Public
ISIN	SE0009888738
Industry	Retail
Founded	2007; 18 years ago (2007)
Headquarters	Malmö, Sweden
Area served	Nordic countries and parts of Western Europe
Key people	Hermann Haraldsson (CEO)
Owner	Boozt AB
Number of employees	1,200 (2023)
Website	boozt.com

History

Boozt was founded in 2007. The company assumed its current form in 2011 with the launch of the Boozt.com website and the establishment of a multi-brand online clothing store.^[1][2]

Its main initial shareholders included the shoe manufacturer Ecco, the private equity firm Sunstone Capital, and the Norwegian fund Verdane.^[3]

The company experienced significant growth during its early years, leading to its initial public offering on the Nasdaq Stockholm en 2017 and subsequent public offering on the Nasdaq Copenhagen stock exchanges in 2020.^[2][4] In the same year, it expanded its product range to include cosmetics alongside clothing.^{[5][dead link]} Initially focused on fashion, Boozt gradually developed into a multi-brand online department store.^[6]

In 2023, Boozt blocked around 42,000 customers due to excessive returns, stating that such practices are harmful both to the business and the environment.^[7] In 2024, the company reported having blocked nearly 60,000 customer accounts for the same reasons^[8]

Operations

Boozt operates as a multi-brand online department store in several European countries.^[7][8] As of 2022, it was the largest e-commerce company in Sweden, with a turnover of 6.7 billion Swedish kronor, approximately USD 600 million at 2022 exchange rates and a net profit of SEK 186 million, approximately USD 18 million at 2022 exchange rates.^[9][10]

The company's headquarters are located in Malmö, Sweden.^[11][12] Its warehouse is in Ängelholm, also in Sweden,^[13] and is an automated facility with 1,300 robots navigating 1.2 million storage compartments. The warehouse covers 88,000 square meters, employs 500 people, and handles over 10 million distinct items.^[2]

Boozt has more than 1,200 employees.^[7] The Dane Hermann Haraldsson has served as CEO since 2011, and the Swede Sandra Gadd has been CFO since 2016.^[10] The typical Boozt customer is a woman aged 35–50 who shops for herself and other members of her family.^[10]

The company has been a partner of the Stockholm School of Economics since 2023.^[10][14]