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Bounty (chocolate bar)
Mars Inc. brand of coconut-filled chocolate bar From Wikipedia, the free encyclopedia
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Bounty is a coconut-filled, chocolate-enrobed candy bar manufactured by Mars Inc., introduced in 1951 in the United Kingdom and Canada.
 | The examples and perspective in this article may not represent a worldwide view of the subject. (August 2023) |
It is an imitation of the Mounds bar introduced by Peter Paul in 1936.[1] The Bounty is no longer domestically sold within the United States, only being available via import sales.
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Flavours
Bounty has a coconut filling, enrobed with milk chocolate (in a blue wrapper) or dark chocolate (in a red wrapper) and is usually sold as two small bars wrapped in one package.
Since 2006, a cherry-flavoured version has also been available in Australia. This was initially a limited edition flavour, but remained available as of 2013. In Europe, a limited edition mango flavour was available in 2004-05 and in Russia and Ukraine in 2010. A pineapple-flavoured edition was available in Russia during 2014.
On 3 November 2022, it was announced that Bounty bars would be removed from some Celebrations tubs in the United Kingdom after the manufacturers found that 40% of people hated them. A limited run of "No Bounty" tubs would be available, in the weeks before Christmas. But a final decision had not been made after 18% of people named the Bounty as their favourite.[2][3]
Since November 2022 the dark chocolate Bounty has not been available.[4] Mars UK said in September 2023 that "we have temporarily had to delist Bounty Dark for operational reasons and we’re working hard to bring the product back when we can".[5]
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Advertising
Early advertisement described the bar as "the new chocolate thrill from the South Seas". Guardian journalist Emma Hughes viewed the 1951 introduction of the product as responding to a "new mood of postwar optimism and people's longing for sunny foreign travel".[1]
In the 1970s the bar was promoted in television adverts showing a tropical beach scene and the tag-line "The Bounty hunters — They came in search of paradise."[6][7] In 1996 the format was radically changed, after a £2 million investment from the manufacturer, Mars Inc.[8]
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See also
References
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