Box Tops for Education

The Box Tops for Education (BTFE) program is an American school fundraising program sponsored by General Mills.^[1][2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops, from participating products.^[3] By 2001, the program had distributed over $50 million to participating schools.^[2] As of 2016 it was considered the largest education cause marketing campaign,^[4] and given away almost $1 billion to schools as of 2024.^[5]

Bags of boxtops

In 2019, the program switched from physical box tops to a mobile application. Since this change, rates of redemption have fallen.^[6]