Brand Keys

Brand Keys is a brand research consultancy specializing in predictive consumer behavioral brand equity, loyalty, and engagement metrics.^[1][2][3] Brand Keys is headquartered in New York, NY and has offices in Dublin, Dubai, London, Madrid, Sydney, and Tokyo.^[4]

Brand Keys, Inc.

Company type	Privately held company
Industry	Research Consultancy, Media, Advertising, Public Relations, Entertainment, Retail, Wholesale, Fashion
Founded	1984
Headquarters	New York, United States
Key people	Robert K. Passikoff, Ph.D., Founder and President Leigh Benatar, EVP
Products	Predictive Brand Equity, Loyalty, and Engagement Metrics, Traditional Market Research, Communications Research, Media Testing, Brand-to-Media Engagement(B2ME), Business-to-Business (B2B), Business-to-Consumer (B2C),
Website	www.brandkeys.com

Overview

History

Robert Passikoff founded Brand Keys in 1984 and developed the consumer listening system to show measures of brand equity.^[5] The approach identifies what motivates, maintains, reinforces, and drives consideration, engagement, purchase behavior, and consumer loyalty.^[6]

Methodologies

Research conducted by the Advertising Research Foundation indicated that the methodological framework utilized by Brand Keys is the most successful at predicting sales and subsequent changes in real-world consumer behavior. The Advertising Research Foundation also independently validated these assessments via their "First Opinion" Review.^[7]

See also

• Companies portal

• Brand loyalty
• Consumer behaviour
• Customer engagement