Bucherer

This article is about the multibrand retailer. For the watch manufacturer, see Carl F. Bucherer.

Bucherer Ltd. (also Bucherer Group) is a multibrand watch and jewellery retailer based in Switzerland with over 100 stores worldwide. It was founded in 1888 by Carl F. Bucherer, who also became the namesake of a luxury Swiss watch brand. Bucherer retails brand including Rolex, Carl F. Bucherer, Baume & Mercier, Blancpain, Breguet, Cartier, Chopard, Girard-Perregaux, Jaeger-LeCoultre, Longines, Oris, Panerai, Piaget, Rado, Roger Dubuis, TAG Heuer, Tissot, Tudor, Ulysse Nardin and Vacheron Constantin.^[1]

Bucherer Ltd.

First Bucherer boutique in Lucerne, Switzerland
Native name	Bucherer AG
Founded	September 2, 1888; 137 years ago (1888-09-02)
Founder	Carl F. Bucherer
Key people	Guido Zumbühl (CEO) Daniel Egli (CFO) Patrick Graf (CCO)
Revenue	$1.8 billion (2022 estimate)
Number of employees	2,400+ (2022)
Parent	Rolex SA (since 2023)

In 2023, Bucherer was bought by Rolex.^[2]

A Bucherer timepiece in Berlin