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Business model pattern

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Business model patterns are reusable business model architectural components, which can be used in generating a new business model.[1] In the process of new business model generation, the business model innovator can use one or more of these patterns to creating a new business model. Each of these patterns has similarities in characteristics, business model building blocks arrangements and behaviors. Alexander Osterwalder call these similarities the "business model pattern".[2][3]

"Innovation, entrepreneurship and disruption are not about creative genius",

says A. Osterwalder explaining the need for business model patterns.[4]

Given the goal of reducing costs of the complex software development, it is necessary to use ready-made unified solutions. The pattern facilitates communication between developers via referring to well-known constructions and reduces the number of errors.[5]


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