CFVR-FM

CFVR-FM (103.7 FM, "Play 103.7") is a radio station in Fort McMurray, Alberta. Owned by Harvard Media, it broadcasts a rhythmic adult contemporary format.

CFVR-FM

Fort McMurray, Alberta
Broadcast area	Fort McMurray
Frequency	103.7 MHz
Branding	Play 103.7
Programming
Format	Rhythmic adult contemporary
Affiliations	Premiere Networks
Ownership
Owner	Harvard Media
Sister stations	CHFT-FM
History
First air date	January 14, 2008
Technical information
Class	B
ERP	vertical polarization: 22,000 watts horizontal polarization: 50,000 watts
HAAT	81.4 meters (267 ft)
Links
Webcast	Listen Live
Website	play1037.ca

History

The station received approval by the CRTC to operate at 103.7 FM in November 2006, and officially launched on January 14, 2008 as Mix 103.7 with a hot adult contemporary format.^[1]

On January 15, 2024, the station flipped to rhythmic adult contemporary as Play 103, with a format and branding based on its Edmonton sister station CKPW-FM.^[2]