CIUR-FM

CIUR-FM is a Canadian radio station broadcasting at 104.7 FM in Winnipeg, Manitoba with a country format branded as NOW Country 104.7. The station broadcasts from 1507 Inkster Blvd along with sister station CICY-FM, while its transmitter is located on Nassau Avenue in the Roslyn neighbourhood of Winnipeg.

CIUR-FM

Winnipeg, Manitoba
Broadcast area	Winnipeg Metropolitan Region
Frequency	104.7 MHz (FM)
Branding	Now Country 104.7
Programming
Format	Country First Nations community radio
Ownership
Owner	Native Communications
Sister stations	CICY-FM
History
First air date	December 14, 2009
Technical information
Class	A
ERP	1,200 watts vertical 3,000 watts horizontal
HAAT	121.6 meters (399 ft)
Links
Webcast	Listen Live
Website	nowcountry.fm

History

On June 3, 2008, the CRTC approved an application by Native Communications, Inc. (NCI) for a new First Nations radio station on 104.7 FM in Winnipeg, which would act as a sister station to the NCI FM network.^[1]

The station began testing its signal in early 2009, and launched on December 14 with an urban contemporary format branded as Streetz 104.7. Primarily targeting First Nations youth, Streetz would feature a mix of mainstream hip-hop hits, as well as Indigenous hip-hop from Native American and global First Nations communities. At least 40% of the music played by CIUR would be by Canadian Indigenous musicians, while one of its launch programs was presented in the Oji-Cree language.^[2][3]

On April 7, 2014, CIUR-FM flipped to rhythmic adult contemporary and rebranded as Rhythm 104.7. The new station would feature "contemporary rhythmic hits and R&B classics", and targeted adult listeners 25-40.^[4]

On July 9, 2016, at midnight, CIUR-FM flipped to country music as Now Country 104.7; the station would feature a new country format, and highlight Manitoban and Indigenous country acts.^[5]