Cable Video Store

Cable Video Store (CVS), was a pay-per-view (PPV) service that was launched on October 1, 1986 by American Cablesystems.^[1] General Instrument developed the specialized set-top box that was used to deliver the service, called The Jerrold system.^[2][3] Mark Graff, Founder and President of Graff Pay-Per-View, later purchased CVS.^[4] Cable Video Store consisted of one channel which carried first run movies and specials (however, it did not carry major sporting events, such as boxing) on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare.

Cable Video Store

Type	Cable pay-per-view television service
Country	United States
Area	Nationwide
Owner	General Instrument (1986–92) Graff Pay-Per-View (1992–97)
Launch date	October 1, 1986; 38 years ago (1986-10-01)
Dissolved	May 1997; 28 years ago (1997-05)

CVS went off the air in May 1997 as the result of other pay-per-view services such as Viewer's Choice (now known as In Demand) and Request TV that provided multi-channels of PPV and the launching of Video on Demand on many cable systems.^[5]

See also

• Request TV
• In Demand (formerly known in the US as Viewer's Choice)
• List of United States pay television channels