Cadbury Dream Factory

Cadbury Dream Factory is a New Zealand reality television series. The premise of the show is to realise the "dreams" of ordinary people. The first episode aired on 20 February 2014 on TV3.

Cadbury Dream Factory
Genre	Reality television
Directed by	Mitchell Hawkes Justin Hawkes
Presented by	Brooke Howard-Smith
Starring	Kimberley Crossman Walter Neilands Guy Montgomery Jesse Griffin
Country of origin	New Zealand
Original language	English
No. of series	1
No. of episodes	6
Production
Executive producer	John McDonald
Producer	Hayley Cunningham
Editors	Carl Budden Doug Dillaman
Running time	60 minutes
Production company	MediaWorks
Original release
Network	TV3
Release	20 February (2014-02-20) – 10 April 2014 (2014-04-10)

The show is presented and hosted by Brooke Howard-Smith and includes his 'helpers', actress Kimberley Crossman, former Sticky TV children's host Walter Neilands, performer Guy Montgomery and stand-up comedian Jesse Griffin.^[1][2]

Premise

Cadbury Dream Factory is a reality TV show which featured people who had their "wishes" realised.^[2] TV3 advertised the show as bringing "Kiwis' dreams to life".^[1]

The events in the show varied from "silly" content, such as giving a dog a makeover, to reuniting families, arranging meetings with famous New Zealanders, and helping a couple get to Paris for a marriage proposal.^[3][2][4]

Promotional content

Cadbury Dream Factory was developed in sponsorship with Cadbury. TV3 ran the "Dream Factory Blog" to cover the events in the show, promoted with Cadbury branding.^[5]

In conjunction with the show, Cadbury ran a promotion to offer six people a job as a "chocolate taster". Anyone who bought a bar of Cadbury chocolate could enter the competition online. Winners also received NZ$10,000 and a tip to the Cadbury factory in Dunedin.^[6]