Cake Financial

Cake Financial was an American web-based financial services social network for individual investors allowing members to share their real stock portfolios and performance with other members.

Cake Financial

Company type	Private
Industry	Investing, Software
Founded	2006 (2006)
Defunct	January 14, 2010 (2010-01-14)
Fate	Closed and acquired by E-Trade
Headquarters	San Francisco, California , United States
Key people	Steven Carpenter[1][2][3] (Founder and CEO) Sven Junkergård (Vice President Engineering)
Products	Rich Internet application
Number of employees	20+ (2010)
Website	www.cakefinancial.com (defunct)

History

The site was introduced publicly on 17 September 2007, at the TechCrunch40 Conference,^[4][5][6] by Founder and CEO, Steven Carpenter. The company also had a Cake Investment Club application on Facebook.^[7] Cake had generated media coverage from a number of financial news outlets such as Forbes,^[8] Kiplinger,^[9] BusinessWeek^[10] and Barron's.^[11] Cake was backed by Alsop Louie Partners, as well as from angel investors.^[12] The company was located in San Francisco, California.

As of 14 January 2010, the site discontinued operations and it was announced that it had been acquired by E*Trade.^[13]

See also

• Social trading