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Cake Financial
American financial services social network From Wikipedia, the free encyclopedia
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Cake Financial was an American web-based financial services social network for individual investors allowing members to share their real stock portfolios and performance with other members.
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History
The site was introduced publicly on 17 September 2007, at the TechCrunch40 Conference,[4][5][6] by Founder and CEO, Steven Carpenter. The company also had a Cake Investment Club application on Facebook.[7] Cake had generated media coverage from a number of financial news outlets such as Forbes,[8] Kiplinger,[9] BusinessWeek[10] and Barron's.[11] Cake was backed by Alsop Louie Partners, as well as from angel investors.[12] The company was located in San Francisco, California.
As of 14 January 2010, the site discontinued operations and it was announced that it had been acquired by E*Trade.[13]
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References
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