Cannabis advertising

Cannabis advertising is the advertising of cannabis products to consumers by the cannabis industry through a variety of media. It is regulated by U.S. states. Some or all forms of cannabis advertising are banned in many countries.

Cannabis advertising on a billboard in Seattle

Severely limiting advertising is considered part of a "grudging toleration" approach to cannabis.^[1]

Beckley Foundation created New Draft Framework Convention on Cannabis Control in 2010 with Comprehensive ban proposal^[2][3]

California specifically prohibits false health claims in advertising,^[4] as does Washington State.^[5] Washington also prohibits advertising to children and "depictions of cannabis plants".^[5][6]

A form of cross-promotion for cannabis and fast food was used in three California Jack in the Box locations in conjunction with the January 1, 2018 cannabis legalization under Proposition 64.^{[7][8][9][10]}

Mail delivery of print advertising for cannabis is prohibited by U.S. Federal regulations and laws,^[11] and traditional print media may face "fear of driving away other advertisers",^[12] creating an advertising market in local alternative newsweeklies.^[13]

Canada's national cannabis legalization imposes strict rules on advertising "similar to those governing the sale of cigarettes".^[14]

Anti-cannabis advertising

Anti-cannabis advertising campaigns, usually run as public service announcements, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada,^[15] and several campaigns created by Partnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.^[16][17]

Cannabis advertising campaigns

• Medmen's "Forget Stoner" Campaign (Created by B.J. Carretta)^[18]
• Weedmaps' #weedfacts Campaign^[18]

See also

• Cannabis advertising in Denver
• Tobacco advertising
• Alcohol advertising