Carole MacGillvray

Carole MacGillvray Rappeport^[1] was an employee of the General Mills Toy Group. As early as 1978, she was associate vice-president of Hasbro's toy marketing unit;^[2] in the early 1980s, she served as vice-president of U.S. marketing at General Mills' CPG (Consumer Products Group) division.^[4] In February 1984, she became president of General Mills' M.A.D. (Marketing and Design) service, replacing Bernard Loomis.^[5][6] In the mid-1990s, she ran a toy consulting company in Santa Barbara, California.^[3]

Carole MacGillvray[1]
Born	Carole Ann Bienkowski 1937 Boston, Massachusetts, U.S.
Years active	Late 1970s–mid-1990s[2][3]
Employers	Hasbro (late 1970s)[2] General Mills (1980s)[4][5][6] Kenner-Parker Toys (1980s)[1]

MacGillvray was a boss to fellow General Mills/Kenner staffer Paul Pressler.^[1] Both were executive producers for 1985's The Care Bears Movie, produced by Canada's Nelvana studio.^[7] Before its completion, MacGillvray's search for a distributor led to rejections from major U.S. studios; The Samuel Goldwyn Company, an independent outfit, eventually acquired the film for U.S. release.^[8][9]

Personal life

MacGillvray was born Carole Ann Bienkowski in Boston in 1937 to Adam and Eleanor Bienkowski.^[10][11][12]

In 1961, she married Edward A. Locklin.^[13]