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South African brand of beer From Wikipedia, the free encyclopedia
Castle Lager is a South African pale lager. It is the flagship product of South African Breweries and has been recognised as the National Beer of South Africa [citation needed],[1] based on the fact that it is 100% grown and produced in the country.[citation needed]
Type | Pale lager |
---|---|
Manufacturer | South African Breweries (AB InBev) |
Country of origin | South Africa |
Introduced | 1895 (under the SAB banner) |
Alcohol by volume | 5% |
Related products | Castle Lite, Castle Milk Stout |
Website | Official website |
Castle Lager's origins can be traced to the Johannesburg gold rush of 1886. Charles Glass, founder of the Castle Brewery, began selling beer to the miners after noticing a gap in the market. The new beer soon became popular amongst the prospectors of the gold rush, and in 1889 one of Johannesburg's early newspapers, The Digger's News, declared it "a phenomenal success." In 1895, on the success of Castle Lager, South African Breweries (SAB) was founded, with its head office being the Castle Brewery. Two years later, SAB became the first industrial company to list on the Johannesburg Stock Exchange. Today, Castle Lager is brewed in nine countries and is available in over 40 countries worldwide.[2][3] In 2000 Castle Lager was awarded in the "World's Best Bottled Lager" category at the Brewing Industry International Awards.
In 2002, South African Breweries bought Miller, forming SABMiller. In 2016, Anheuser-Busch InBev acquired SABMiller.
Castle Lager sponsorships have included:
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