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Cazoo
Automotive classified advertising business From Wikipedia, the free encyclopedia
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Cazoo is a British automotive online marketplace and classified advertising business based in Richmond, London. Cazoo is owned by MOTORS, following its acquisition from Cazoo Holdings Limited by O3 Industries and Novum Capital.
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History
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Cazoo Group
Cazoo was founded in 2018 by British internet entrepreneur Alex Chesterman. It launched an online marketplace for used cars in December 2019, which became its primary business.[1]
It is based in the UK but listed on the New York Stock Exchange following a merger with a special-purpose acquisition company, led by hedge fund manager Dan Och in August 2021. As of its listing the company had a valuation of US$8 billion. It subsequently lost over 97% of its market value, causing Alex Chesterman to step down as CEO in January 2023.[2]
In 2021 Cazoo had expanded internationally, launching used car marketplaces in Germany and France, and in early 2022 expanded briefly into Italy and Spain.[3] After announcing redundancies in the UK in June 2022, in September, Cazoo announced it would abandon its business in the European Union, closing its operations in France, Germany, Italy and Spain and making all 750 of its EU employees redundant, leaving only its UK operation in business.[4]
UK redundancies were announced in March 2023 when 15 out of 22 showrooms were closed.[5] A year later, in March 2024, the company stopped buying and selling cars and closed its remaining showrooms, aiming to become purely an online market place; the move meant 728 redundancies.
On 21 May 2024, Cazoo went into administration putting 208 remaining jobs at risk of redundancy.[6] Cazoo's wholesale business was bought by G3; Constellation Automotive Group also acquired some Cazoo assets; and used-car platform Motors was reported in June 2024 to be buying Cazoo's brand and marketplace business.[7]
Under MOTORS
MOTORS announced the acquisition of Cazoo on 28 June 2024[8] and relaunched the Cazoo brand under a new app in July 2024. Cazoo's website was temporarily redirected to MOTORS while a new website on the company's backend was constructed.[9]
On 2 April 2025, the Cazoo website was launched, and became the flagship brand within MOTORS' marketplace network. The relaunch followed the introduction of a Cazoo mobile app. As of 2 April 2025, Cazoo's mobile app had ratings of 4.8/5 on the Apple App Store and 4.6/5 on Google Play.
MOTORS repositioned Cazoo as a platform for dealers rather than a direct-to-consumer retailer, aiming to challenge Auto Trader’s dominance in the UK used car market. The brand retains its strong consumer recognition due to past investments in television, digital, and sports sponsorship advertising. MOTORS has committed to ongoing technology updates and marketing investment to enhance Cazoo’s reach and lead generation capabilities. [10]
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Sponsorship
Cazoo sponsored the Welsh Rugby Union,[11] a number of annual horse races in Epsom and Doncaster,[12] cricket tournament The Hundred,[13] various events managed by the World Snooker Tour,[14] the Professional Darts Corporation,[15] and the PGA European Tour.[16]
Consequent on the company's announced retrenchment to the UK market in September 2022, Cazoo's sponsorships of European football clubs for the 2022–23 season, including Everton F.C., Aston Villa, Olympique de Marseille, SC Freiburg, Valencia CF, Lille OSC, Bologna FC and Real Sociedad were being wound down.[17]
In 2025, following Motors' acquisition and relaunch of Cazoo as its flagship brand, the company expanded its involvement in football sponsorship through a new partnership with Brentford F.C.
Motors, which had partnered with Brentford since the start of the 2024–25 Premier League season, transitioned the sponsorship to promote the Cazoo brand. As part of this updated agreement, Cazoo became the lead sponsor for Brentford, delivering in-stadium activations, branded media placements, and player-led social media campaigns.[18]
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References
External links
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