Cebon

Cebon (Arabic: سيبون) is an Algerian foods company that produces foods under the El Mordjene (Arabic: المرجان) brand. It is best known for its hazelnut spreads, also known as simply El Mordjene, which went viral in France in 2024.

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Quick Facts Company type, Industry ...

Cebon
Company type	SARL
Industry	Food industry
Founded	1997; 28 years ago (1997), Algeria
Headquarters	Oran , Algeria
Products	El Mordjene
Website	cebon.dz

History

Summarize

Perspective

Cebon was founded in 1997 in Oran, Algeria as a family business,^[1] incorporated as a société à responsabilité limitée (SARL, a type of limited-liability company).^[2] It produces food products^[3] under the brand El Mordjene,^[2] such as spreads,^[4]^[5]^[6] honey,^[7] whipped cream,^[8] food coloring,^[9] vegetable fat,^[10] powdered sugar,^[11] and corn starch.^[12]

Due to a viral trend on social media like TikTok,^[13] initially through Algerian influencers and later those from the Algerian diaspora,^[14] the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021.^[2] It was also tested by French influencers.^[15] In France, where it was sold by select grocery stores and imported via the shuttle trade,^[15]^[16] it quickly sold out.^[17] This high demand drove up prices in France.^[18]

By 2025 the French Ministry of Agriculture banned the product, and the European Union banned the importation of El Mordjene in EU territory. This caused issues in Algeria-France relations, and Lauren Collins of The New Yorker wrote that, citing Ferrero's existing dominance of Nutella and a belief that a motive could be to protect Nutella, "some see [the ban] as politically motivated."^[19]

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History

Awards

References

External links

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