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Centr LLC
American fitness company From Wikipedia, the free encyclopedia
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Centr is a fitness and wellness company founded by Chris Hemsworth in 2019. Originally launched as a subscription-based app providing personalized programs in fitness, nutrition, and mindfulness,[1] Centr expanded into fitness equipment after its acquisition by HighPost Capital in 2022 and subsequent merger with Inspire Fitness. The brand now develops both digital and physical wellness solutions, including home gym equipment. Centr is also the official equipment partner of HYROX, an international fitness race series, providing certified training gear for gyms, competitions, and athletes worldwide.[2]
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History
Centr was launched in February 2019 as a digital health and fitness platform, designed to give users access to Hemsworth’s team of trainers, chefs, and wellness experts. The app offered guided workouts, meal planning, and mindfulness content, quickly gaining attention due to Hemsworth’s global profile.
In March 2022, Centr was acquired by HighPost Capital, a private equity firm co-founded by Mark Bezos. At the same time, HighPost also acquired Inspire Fitness, a manufacturer of home gym equipment.[3] The two companies were merged, expanding Centr’s business model from digital-only services to include branded fitness equipment.
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HYROX partnership
In 2023, Centr became the official equipment partner of HYROX, an international fitness race that combines endurance and functional strength events. Through this partnership, Centr and Inspire Fitness provide HYROX-certified training equipment, such as sleds wall balls, and other functional training tools. The collaboration extended Centr’s reach into competitive fitness and positioned the brand as both a digital platform and a hardware supplier for large-scale fitness competitions.[4][2]
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Awards
- App of the Day, Apple App Store
- Editor’s Choice, Google Play Store[5]
- Featured in Men's Health – Fitness & Nutrition Home Gym
References
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