Chartbeat

Chartbeat is a technology company that provides data and analytics to global publishers. The company was started in 2009 and is headquartered in New York City, US. The software as a service (SaaS) company integrates code into the websites of publishers, media companies and news organizations to track users in order to monetize audience engagement and loyalty metrics so they can make decisions about the content to publish and promote on their websites.^[1] In August 2010, the company was spun off from Betaworks as a separate entity.^[2][3][4] Chartbeat has been both praised and criticized as an alternative to Google Analytics for real-time data.^[5][6][7]

Chartbeat

Company type	Private
Industry	Data and analytics
Founded	2009
Headquarters	New York City , United States
Website	chartbeat.com

History

Betaworks launched Chartbeat in April 2009 as a real-time web analytics tool that, it said, publishers could use to react quickly to changes in user behavior. At the time, Google Analytics did not offer real-time data.^[8] The launch of Chartbeat was part of a broader strategy by Betaworks to capitalize on the growth of the real-time, stream-based, social web. Betaworks had also invested in Twitter, Tumblr, bit.ly, and TweetDeck.^[9][10] In August 2010, the company was spun off from Betaworks as a separate entity.^[2][3][4] In July 2011, Chartbeat launched Newsbeat, a version of their service for news sites.^[11] Index Ventures led the company's seed funding round.^[12] Under CEO Tony Haile, ChartBeat raised $9.5 million in April 2012, with Draper Fisher Jurvetson leading the funding round.^[13]

In 2014, it expanded its analytics tools to include paid content, with tools catered for publishers and advertisers.^[14] It raised $15.5 million in 2015, bringing total raised to $31 million.^[15] In February 2016, founding CEO Tony Haile resigned from the company after seven years as CEO. Long time COO John Saroff was named as his successor.^[16] In October 2017, Chartbeat made updates to its user experience and design, including the rebrand of its flagship product as Chartbeat for Publishing.^[17][18]

By 2022, John Saroff remained CEO.^[19] At the time, 90% of its revenue was from large enterprise media companies.^[20] It was purchased by Cuadrilla Capital in July 2022. In 2023, it acquired Tubular Labs and Lineup Systems. In March 2025, it acquired the ad software company FatTail.^[21]