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Chartboost
Mobile game advertising platform From Wikipedia, the free encyclopedia
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Chartboost is an in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games.[1][3] As of 2016, Chartboost had been integrated into more than 300,000 games[1] with 40 billion game sessions[1] per month.[1]
In 2019, Chartboost ranked on a return on investment index, scoring 6th position on Android and 14th on iOS, behind mobile ad networks run by Google, Facebook, Unity Technologies, Aarki and Vungle.[4]
In May 2021, Zynga acquired Chartboost for $250 million.[5][6][7][8]
In December 2024, Zynga sold Chartboost to LoopMe, an AI-powered adtech company. Financial details of the transaction were not disclosed.[9]
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Use and features
Game developers use the Chartboost platform for monetization purposes; that is, to generate revenue, build user bases, negotiate business deals with other developers, as well as to monitor the data associated with these activities.
Chartboost Monetization includes[10]:
- In-app bidding
- Premier demand sources
- Support for a variety of ad formats (e.g. video, rewarded, interstitial, banner)
- Reporting on key metrics such as ad requests, impressions, eCPMs, fill rate and auction data
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History
Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO).[11] After departing from Tapulous, the co-founders set out to create an own self-developed platform that allowed game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.[2][3][11]
In January 2013 Chartboost announced a $19 million Series B funding round led by Sequoia Capital.[12]
In April 2013 Chartboost opened its first international office in Amsterdam.[13]
In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers.[14] Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market).[5][6][7][8]
In May 2021, Zynga acquired Chartboost for $250 million.[5][6][7][8]
Following the acquisition by LoopMe in December 2024,[9] Chartboost was added to LoopMe's Intelligent Marketplace offering.
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Recognition
- In 2013, Maria Alegre was listed in Forbes Magazine’s 30 under 30 list in "Marketing & Advertising".[15]
- In 2013, Maria Alegre was listed by El País as one of the Top 100 Most Relevant People of the year.[16]
- In 2014, Chartboost was listed in the VentureBeat Index Report as one of the top 10 mobile advertising companies.[17]
- In 2014, Maria Alegre was listed in Forbes Magazine's 30 under 30 list of "The Brightest Young Stars in Video Games".[2]
- In 2014, Chartboost was named "Best Places to Work" by the San Francisco Business Times.[18]
References
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