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Chiliz
Cryptocurrency From Wikipedia, the free encyclopedia
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Chiliz is a blockchain platform developed by Maltese-based sports company Mediarex.[1] The Chiliz blockchain powers the Socios.com platform, which offers "fan tokens" to users, enabling them to participate in polls hosted by the clubs, or receive rewards and promotions.[2] The native token Chiliz is used to buy the fan tokens.[3] Alexandre Dreyfus is the CEO of Chiliz[4] and Beatrice Collet is the managing director.[5]
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History
Chiliz was launched in 2018 by Maltese-based sports company Mediarex led by CEO Alexandre Dreyfus.[3] Members of the firm's advisory panel include Dr. Christian Mueller, InFront Sports’ vice president, strategy and business development, and Sam Li, Sina Sports’ head of strategic partnerships; with Perform Group's chief strategy officer of Perform Group, John Gleasure, also a shareholder of Mediarex. Other members of the advisory board are Fnatic's CEO Wouter Sleijffers and Team Vitality's CEO Nicolas Maurer.[6]
In June 2018, Chiliz raised $65 million in a round led by Binance with other reputed names in the industry like OK Blockchain Capital, FBG Capital, Ceyuan Ventures, and Bancor also investing.[6] In March 2021, the company announced it will invest $50 million in an expansion to the United States.[7]
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Fan Tokens
Background
Fan tokens are digital coins created on the Chiliz blockchain that sports organisations provide to users via the app Socios.com.[8] This app allows users to vote on a variety of minor decisions, such as new facilities, kit designs, shirt numbers of new signings, celebration songs, and more.[9] Fan Tokens were first introduced in 2019, with football clubs Juventus and Paris Saint-Germain being the first clubs to launch their official tokens.[10] Sports clubs including Barcelona, Atletico Madrid, Manchester City, Inter, Arsenal, AS Roma, Galatasaray, Flamengo, Corinthians and 60 other teams have launched Fan Tokens through Socios.com.[11]
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References
External links
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