Chokito

Chokito is a combination chocolate bar brand, created and owned by Nestlé. The original bar consists of an ingot-shaped caramel fudge center, with a coating of milk chocolate and crisped rice on the outside.^[1] It is manufactured by Nestlé in Switzerland, Brazil,^[2] and Australia.^[3]

Chokito

A Chokito bar and its wrapper
Product type	Chocolate bar
Owner	Nestlé
Country	Switzerland
Introduced	1964; 60 years ago (1964)
Markets	Europe, South America, Oceania
Website	nestle.com.au/chokito

The Chokito bar is originally made in Switzerland at the Nestlé-owned Cailler factory in Broc since 1964, as a modernized version of the long-established Branche chocolate bar, to counter competition from other brands.^[4][5] Shortly after, in 1965, a modified version was launched in the United Kingdom.^[6] The bar became very popular on the Swiss market^[1] and soon faced competition from Frey, who introduced the equivalent Risoletto in 1967.^[7] The chocolate bar was then launched in Australia in 1968^[8] and Brazil in the 1970s. In 2018, Swiss production was relocated elsewhere in Switzerland.^[9]

Advertising

Chokito was relaunched in 2010 in Australia with new packaging and a new recipe reformulation.^[10] This included moving away from compound chocolate that was in the original formula. Also in 2010 was a new advertising campaign based around a man barring club bouncers from entering places like bathrooms and a gym, saying the advertising's catchphrase, "No no no." The campaign, targeted at men 24–35, had 380,000 views in two weeks, on sites YouTube and Break.com.^[11] The new formulation Chokito was launched in New Zealand in 2012. Chokito was also originally marketed by Nestle South Africa in the late 1960s but then withdrawn in the early 1980s.

The current slogan for Chokito in Australia is "big feed, big taste",^[12] while in the 1970s the tag line was "Chokito gets you going".

See also

• 100 Grand Bar, a similar chocolate bar also introduced by Nestlé in 1964
• Crunch, another crisped rice bar from Nestlé
• List of Nestlé brands

References

1. Candy and Snack Industry: Volume 145, Issues 1-6. Magazines for Industry, Incorporated. 1980. p. 32. The [Broc] plant also operates six coating lines, five of which are equipped with machines from Winkler & Dunnebier and the sixth from Sollich. Among the leading coated products are Chokito and Branches (cylinder-shaped with hazelnut splinters). The Chokito bar, another Swiss favorite, has a fudge center, which is cut on Hutt equipment, coated with chocolate on a Winkler & Dunnebier enrober, showered with crisp rice and then given a second chocolate coat.
2. "Chocolate Chokito" (in Portuguese). Nestlé Brazil. Archived from the original on 10 June 2011. Retrieved 4 June 2011.
3. "Chokito nutritional info". Nestlé Australia. Archived from the original on 23 July 2011. Retrieved 4 June 2011.
4. "Lancement de la nouvelle marque MAISON CAILLER et ses pralinés « sur mesure »" (PDF). Nestlé. 24 January 2012. Retrieved 5 May 2022. La fabrique de chocolat de Nestlé (1898): Création de grands classiques du chocolat, tel que Ambassador, Femina, Frigor, Branche, Rayon, Chokito [The Nestlé chocolate factory (1898): Creation of great chocolate classics, such as Ambassador, Femina, Frigor, Branche, Rayon, Chokito]
5. Métral, Nicole (16 May 1998). "«Cervelas de la chocolaterie», la branche reste une exclusivité suisse". 24 heures. Lausanne. p. 43. Pour contrer l'introduction en Suisse des Mars, américains, l'usine de Broc sortit en 1964 une branche plus moderne, le Chokito [To counter the introduction of the Mars chocolate bar in Switzerland, the Broc factory released a more modern chocolate bar ["branche"] in 1964, the Chokito]
6. Management Monographs, Numéro 37. Business International Corporation. 1966. p. 24. Nestle, when it introduced several new products in Europe in 1965 did so by modifying the brand name for each country. Its soluble coffee was introduced into Germany under the name "Nescafe Gold" and in Britain under "Nescafe Gold Blend." A new milk chocolate bar was launched under the name "Chokito" in both Switzerland and the UK, with a slight product change for the UK consumer.
7. "Wieviel IT steckt in einem Risoletto" [How much IT is there in a Risoletto]. informatiktage.ch (in German). Amt für Wirtschaft und Arbeit Volkswirtschaftsdirektion des Kantons Zürich. 9 March 2017. Archived from the original on 8 June 2021. Retrieved 9 June 2021. Mit Risoletto werden Kindheitserinnerungen wach. Seit 1967 ist das Risoletto ein treuer Begleiter für Schulreisen, Skilager oder die Rekrutenschule. [With Risoletto, childhood memories are awakened. Since 1967 the Risoletto has been a loyal companion for school trips, ski camps or the recruit school.]
8. https://trove.nla.gov.au/newspaper/article/107061951?searchTerm=Chokito
9. "Les chocolats Chokito et Rayon ne seront plus fabriqués à l'usine Cailler à Broc, mais ailleurs en Suisse" [Chokito and Rayon chocolates will no longer be produced at the Cailler factory in Broc, but elsewhere in Switzerland.]. RTS Info. 16 March 2018. Retrieved 5 May 2022.
10. "Nestlé Chokito – NEW Creamier Chocolate". Gone Chocco. 17 May 2010. Retrieved 4 June 2011.
11. "JWT Sydney scores over 380,000 views with Chokito 'Bouncer' web film in less than 2 weeks". Campaign Brief. 12 May 2010. Retrieved 4 June 2011.
12. "Nestlé Chokito « Snacks Across the Pond". Archived from the original on 2011-03-12. Retrieved 2009-02-07.

External links

• Official website
• Chokito review on the Chocablog