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Click and Grow
Estonian indoor gardening company From Wikipedia, the free encyclopedia
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Click and Grow is an Estonian indoor gardening company, founded by Mattias Lepp in 2009.[where?] It develops consumer electronic products for growing edible plants indoors.
History
Click and Grow was founded by Mattias Lepp, in Estonia, in 2009. In 2010, he won a local Ajujaht business idea competition with his idea for a 'Smart Flowerpot'.[1] The idea took two years to develop before it was sold as a product.[2][3][4]
As of 2018, Click and Grow employed 42 people, with offices in San Francisco, Tartu and Tallinn, and had more than 450,000 customers.[5] In the same year the company received investment from INGKA Holding.[6]
Between March and May 2020, during the COVID-19 pandemic, Click and Grow saw sales that were three to five times higher than normal. It was claimed that this was due to fresh food shortages and fear of them continuing,[7] an effort to improve mental health,[8] and in order to reduce food shopping frequency.[9][10][11]
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Products
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Click and Grow's products are self-irrigating and the system uses 'plant pods' that contain plant seeds, a growing medium and a controlled-release fertiliser.[12][2]
Smart Flowerpot
The Smart Flowerpot was introduced in 2011, as a battery powered, indoor plant pot that did not require manual watering or fertilizing.[13] By 2012 Click & Grow had sold 90,000 Smart Flowerpots. However, customers in Nordic countries found that they had insufficient natural sunlight to grow many varieties of plant.[4][14]
Smart Herb Garden and Smart Garden 3
In 2013, Click and Grow used Kickstarter to raise $625,000 for a Smart Herb Garden, which included an LED grow light, and could grow three plants at once.[15] It began selling the Smart Herb Garden in January 2014.[4][16] In 2017, a second generation of the garden was released called Smart Garden 3.
Smart Garden 9 and 27
In 2016, Click and Grow launched a bigger version of the Smart Herb garden through another Kickstarter campaign - the Smart Garden 9, capable of growing nine plants at a time.[12] The nine-plant unit is stacked using a three-tiered stand, to become a Smart Garden 27.[10][17][5]
Smart Farm
In 2015, Click and Grow introduced a larger indoor plant growing product which can grow up to 250 plants.[18]
Wall Farm
In 2016, Click and Grow launched the Wall Farm, which can grow up to 51 plants at a time.[5][3][19]
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References
External links
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